The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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Why is taxonomy so important for Shopify stores?

In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.

Why is taxonomy so important for Shopify stores?

In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.

Sam Wright

6 min read

What are related collections (and why do they matter)?

When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for...

What are related collections (and why do they matter)?

When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for...

4 min read

An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and...

An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and...

3 min read

Vectorising Wikipidia into just 650MB

In our latest project, we've vectorised the entire English subset of Wikipedia into a compact 650MB file. It turns out that this file could be useful for others, so we thought...

Vectorising Wikipidia into just 650MB

In our latest project, we've vectorised the entire English subset of Wikipedia into a compact 650MB file. It turns out that this file could be useful for others, so we thought...

2 min read

Introducing PyGoogalytics

We've now made PyGoogalytics, our Python library for managing Search Console and Analytics data, publicly available for use by the SEO and data science community.

Introducing PyGoogalytics

We've now made PyGoogalytics, our Python library for managing Search Console and Analytics data, publicly available for use by the SEO and data science community.

1 min read

Redirecting a Shopify "/collections/all page"

By default, Shopify includes a "/collections/all" page on every Shopify store. Sometimes you may want to redirect this page - here's a simple method with minimal code.

Redirecting a Shopify "/collections/all page"

By default, Shopify includes a "/collections/all" page on every Shopify store. Sometimes you may want to redirect this page - here's a simple method with minimal code.

2 min read

How to add a ‘read more/less’ feature for text blocks on Shopify

On-page content is a major part of SEO, particularly when it comes to category pages. Without text, search engines can struggle to understand what a page is about, which can...

How to add a ‘read more/less’ feature for text blocks on Shopify

On-page content is a major part of SEO, particularly when it comes to category pages. Without text, search engines can struggle to understand what a page is about, which can...

4 min read

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

4 min read

How to fix internal linking for Shopify Markets and Shogun

Shopify Markets is a simple way of launching international versions of a store, and overall it works well for SEO. However while rolling this out across several stores using Shogun as...

How to fix internal linking for Shopify Markets and Shogun

Shopify Markets is a simple way of launching international versions of a store, and overall it works well for SEO. However while rolling this out across several stores using Shogun as...

3 min read

How to build an SEO-friendly Black Friday countdown page in Shopify

In this post we’ll walk through how to set up a holding page that automatically updates to show deals once Black Friday arrives.

How to build an SEO-friendly Black Friday countdown page in Shopify

In this post we’ll walk through how to set up a holding page that automatically updates to show deals once Black Friday arrives.

Andy Russell

4 min read

Adding variants to collection pages on Shopify

We talk all the time about how important categories are for eCommerce SEO. But what can you do if you only have a limited amount of products to display on...

Adding variants to collection pages on Shopify

We talk all the time about how important categories are for eCommerce SEO. But what can you do if you only have a limited amount of products to display on...

Andy Russell

4 min read

Hiding country specific navigation URLs using Shopify Markets and qikify Smart Menu

Internationalisation is an incredibly important part of SEO, and Shopify Markets is one of the quickest ways to implement it effectively.

Hiding country specific navigation URLs using Shopify Markets and qikify Smart Menu

Internationalisation is an incredibly important part of SEO, and Shopify Markets is one of the quickest ways to implement it effectively.

2 min read