The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
Introducing keyword tracking in Macalytics

Introducing keyword tracking in Macalytics

We’ve just rolled out a major new feature in Macalytics - keyword tracking. This is the first step in moving Macalytics beyond reporting and into direct implementation support for Shopify SEO campaigns. How it works     At page level, you can now view keyword data and assign one primary keyword...

Sam Wright Sam Wright
2 min read
Macalytics is live on the Shopify App Store

Macalytics is live on the Shopify App Store

Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing. Today, we’re excited to share that Macalytics is officially live in the Shopify App Store. What Macalytics does right now Macalytics connects your Google...

Sam Wright Sam Wright
2 min read
What counts as a large product catalogue?

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

James Macnamara James Macnamara
3 min read
What Shopify’s Knowledge Base means for product discovery and SEO

What Shopify’s Knowledge Base means for product discovery and SEO

When Shopify launched its Horizons update in April, one of the quieter additions was an app called Knowledge Base. At a glance, it looked like a standard support feature - a way to manage FAQs and reduce inbound queries. But it’s quickly becoming something much more strategic. Shopify’s Knowledge Base...

Elodie Partridge Elodie Partridge
4 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
6 min read
Using Shopify’s AI block generator on any theme

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly by typing natural language prompts, making it easier than ever to extend a storefront without touching code. But there’s a...

Andy Russell Andy Russell
2 min read
What Shopify Editions (Horizons) means for SEO

What Shopify Editions (Horizons) means for SEO

Shopify has just dropped its latest Editions update, "Horizons," and while there’s been plenty of buzz about AI tools and shiny new features, we’re focusing on what really matters for SEO. Here’s a quick breakdown of the three key areas we think store owners, SEO specialists, and eCommerce teams should...

Sam Wright Sam Wright
3 min read
Why the ChatGPT + Shopify integration could change product discovery forever

Why the ChatGPT + Shopify integration could change product discovery forever

OpenAI recently released code suggesting it’s working on a native Shopify checkout feature within ChatGPT. No affiliate links. No redirects. Just: discover, decide, buy - all inside the chat. For anyone working in SEO, product architecture, or performance marketing, this is potentially enormous news.

Sam Wright Sam Wright
5 min read
What is Macalytics?

What is Macalytics?

Macalytics is Blink SEO’s Shopify analytics app that turns Google Search Console data into clear, actionable insights, tailored to the way Shopify stores are structured.

Sam Wright Sam Wright
2 min read
How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers abandon websites all the time simply because they can’t find what they’re looking for fast enough. This is where a...

3 min read
The problem with tracking, and why it is hurting Shopify stores

The problem with tracking, and why it is hurting Shopify stores

Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like Google Analytics 4 (GA4) and Shopify fail to cover even the basics of data collection. Over time, we’ve seen tracking...

Sam Wright Sam Wright
6 min read
Why large product catalogues need a different SEO strategy

Why large product catalogues need a different SEO strategy

Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The menu is short, the choice is clear, and the only thing standing between you and a delicious meal is whether...

Sam Wright Sam Wright
3 min read