The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. Analytics tools tell you one thing, Shopify tells you another, and attribution systems rarely agree. GA4 in particular has made things worse. Sometimes it shows half the revenue Shopify reports. Sometimes it shows double. Either way, the inconsistency tells you everything you need...

Sam Wright Sam Wright
3 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
6 min read
The problem with tracking, and why it is hurting Shopify stores

The problem with tracking, and why it is hurting Shopify stores

Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like Google Analytics 4 (GA4) and Shopify fail to cover even the basics of data collection. Over time, we’ve seen tracking...

Sam Wright Sam Wright
6 min read