The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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How to add a ‘read more/less’ feature for text blocks on Shopify

How to add a ‘read more/less’ feature for text blocks on Shopify

On-page content is a major part of SEO, particularly when it comes to category pages. Without text, search engines can struggle to understand what a page is about, which can make it difficult to rank well in search results. However, if this text is too long it can push products...

Andy Russell Andy Russell
4 min read
Faceted navigation and Shopify

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

Sam Wright Sam Wright
4 min read
How to fix internal linking for Shopify Markets and Shogun

How to fix internal linking for Shopify Markets and Shogun

  Shopify Markets is a simple way of launching international versions of a store, and overall it works well for SEO. However while rolling this out across several stores using Shogun as a page builder, we noticed a common issue. Shogun doesn’t automatically add add in the language sub domains to...

Andy Russell Andy Russell
3 min read
How to build an SEO-friendly Black Friday countdown page in Shopify

How to build an SEO-friendly Black Friday countdown page in Shopify

In this post we’ll walk through how to set up a holding page that automatically updates to show deals once Black Friday arrives.

Andy Russell Andy Russell
4 min read
Adding variants to collection pages on Shopify

Adding variants to collection pages on Shopify

We talk all the time about how important categories are for eCommerce SEO. But what can you do if you only have a limited amount of products to display on your page? This is where product variants can be a great solution.

Andy Russell Andy Russell
4 min read
Hiding country specific navigation URLs using Shopify Markets and qikify Smart Menu

Hiding country specific navigation URLs using Shopify Markets and qikify Smart Menu

Internationalisation is an incredibly important part of SEO, and Shopify Markets is one of the quickest ways to implement it effectively.

2 min read
What is Macaroni?

What is Macaroni?

Macaroni is Blink SEO’s custom-built Shopify platform for eCommerce SEO analysis, implementation, and reporting.

Sam Wright Sam Wright
3 min read