Working with Blink

What’s it like working with us? We’ve got a clear and organised way of doing things that helps us collaborate smoothly with our clients. Our approach to communication and project management is designed to keep things simple and transparent, so you’ll always know what to expect.

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TALK TO US

Do you want to speak to a one of Blink's senior management team about your eCommerce store's search marketing? Contact us to book a meeting.

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Blink leadership

Sam Wright

Managing Director

James Macnamara

Operations Director

Elodie Partridge

Head of SEO

Lauren Smithson

Head of Delivery

Jess Morgan

Head of PPC

A campaign with Blink

Discovery
01

learning about your business

Our discovery process is a little different. After our introduction call, we'll connect Macaroni and carry out out a deep dive into your Analytics, Search Console and Ads data. This means we can quickly see core issues, opportunities and benchmark against other projects.

Proposal
02

A detailed look at our approach

Next, we'll run through our findings and suggested project plan on a call, together with timelines and a business case modelled on projected revenue uplifts. This is also great opportunity to show the depth and detail of our work.

Signing Terms and Condition
03

Making things official

We've got the go ahead? Great! Now we'll send over our T&Cs, which include information on previously-agreed notice periods and payment schedules. Campaigns will start 5 working days after T&Cs are signed, giving us time time to allocate internal resources and set up our project and task management processes.

Onboarding
04

Gathering everything we need

As soon as a campaigns starts you’ll be sent a client discovery form, designed to gather important marketing information about your business. We’ll also request access to any additional platforms or data sources we'll need.

Roadmap creation
05

the path to success

In the first week of the campaign we create a three month roadmap and outline of deliverables, based on initial research from account directors and the research completed as part of our initial proposal.

Kick off call
06

Introduction to the team

The kick off call happens in the second week of the campaign. It will be a chance for you to be introduced to your campaign manager as well as other delivery team members allocated to the campaign. It also gives us the chance to flag any issues with access or onboarding requests.

Delivery
07

Getting things done

Then we begin the process of completing and delivering items from the roadmap, working closely with your team on quality assurance and removing any roadblocks.

Payments

Our preference is for retainers to be pre-paid via a subscription, for which we use Stripe payments. Discounted prices are available for clients opting for this payment method.

We also work with a number of international clients and have a number of ways to take international payments easily and without exorbitant transaction fees.

However we understand that this isn’t always possible and do offer alternative payment terms upon negotiation. Clients with alternative payments will be invoiced via traditional methods according to agreed upon payment terms.

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FIND OUT MORE

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Comms and cadences

Clear expectations
01

Our client comms processes are designed with a clear objective: your expectations should be clear at all times. Working with us means never wondering what’s happening next, or why what we’re doing is important.

The weekly email
02

Sometimes it’s the simple things that work the best. Our Scale and Enterprise clients get an email every week that outline three things: what was completed last week, what is being worked on this week, and what communication to expect next. This routine has proven very effective in maintaining clarity around our work.

Ad hoc calls and availability
03

Our onboarding roadmaps and weekly emails are designed to keep ad hoc calls and other regular check ins to a minimum. This gives our team as much uninterrupted time to work on complex deliverables as possible. However, we understand that sometimes meetings are the best way to collaborate and your campaign manager (for Scale and Enterprise clients) will be able to do 1–4 calls every month, subject to calendar availability.

Monthly reports
04

Every month we create custom reports, showcasing important performance metrics. Your campaign manager will provide commentary on these metrics alongside of the work completed during the previous monthly cycle.

Quarterly reviews
05

Every quarter we review performance in-depth, and will present our commentary in a quarterly review presentation. This will provide the basis for a fresh look at strategy and a newly created roadmap for the next quarter.

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