The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
What Shopify Editions (Horizons) means for SEO

What Shopify Editions (Horizons) means for SEO

Shopify has just dropped its latest Editions update, "Horizons," and while there’s been plenty of buzz about AI tools and shiny new features, we’re focusing on what really matters for SEO. Here’s a quick breakdown of the three key areas we think store owners, SEO specialists, and eCommerce teams should...

Sam Wright Sam Wright
3 min read
Why taxonomy is the most effective growth tactic for large catalogue Shopify stores

Why taxonomy is the most effective growth tactic for large catalogue Shopify stores

Without a doubt, one of the most important lessons that we have learned over the years is that the most overlooked lever for sustainable growth isn’t higher ad spend, better creative, or a new app. Instead, the most fundamental and powerful driver of scale is the structure of the store...

Sam Wright Sam Wright
15 min read
Why the ChatGPT + Shopify integration could change product discovery forever

Why the ChatGPT + Shopify integration could change product discovery forever

OpenAI recently released code suggesting it’s working on a native Shopify checkout feature within ChatGPT. No affiliate links. No redirects. Just: discover, decide, buy - all inside the chat. For anyone working in SEO, product architecture, or performance marketing, this is potentially enormous news.

Sam Wright Sam Wright
5 min read
What is Macalytics?

What is Macalytics?

Macalytics is Blink SEO’s Shopify analytics app that turns Google Search Console data into clear, actionable insights, tailored to the way Shopify stores are structured.

Sam Wright Sam Wright
2 min read
How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers abandon websites all the time simply because they can’t find what they’re looking for fast enough. This is where a...

3 min read
The problem with tracking, and why it is hurting Shopify stores

The problem with tracking, and why it is hurting Shopify stores

Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like Google Analytics 4 (GA4) and Shopify fail to cover even the basics of data collection. Over time, we’ve seen tracking...

Sam Wright Sam Wright
6 min read
Is Blink right for you?

Is Blink right for you?

We work in a crowded market, and you have probably spoken to other good agencies. Some of them will be a better fit than us. That is worth saying directly, because the fastest way to a good working relationship is to be honest about who we are for and who...

James Macnamara James Macnamara
5 min read
Optimising paid search campaigns for new customers

Optimising paid search campaigns for new customers

By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder to bring fresh faces to your business.

Sam Wright Sam Wright
4 min read
An introduction to keyword mapping

An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and how Macaroni, our advanced SEO tool, streamlines the process far beyond traditional methods used by other agencies. What is keyword...

3 min read
Vectorising Wikipidia into just 650MB

Vectorising Wikipidia into just 650MB

In our latest project, we've vectorised the entire English subset of Wikipedia into a compact 650MB file. It turns out that this file could be useful for others, so we thought we'd share some details here.

2 min read
Introducing PyGoogalytics

Introducing PyGoogalytics

We've now made PyGoogalytics, our Python library for managing Search Console and Analytics data, publicly available for use by the SEO and data science community.

1 min read
Redirecting a Shopify "/collections/all page"

Redirecting a Shopify "/collections/all page"

By default, Shopify includes a "/collections/all" page on every Shopify store. Sometimes you may want to redirect this page - here's a simple method with minimal code.

Andy Russell Andy Russell
2 min read