The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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Buying in ChatGPT: what Shopify’s new integration means

Buying in ChatGPT: what Shopify’s new integration means

Shopify has announced a new integration that will allow customers to make purchases directly inside ChatGPT. It’s still in the very early stages, but it’s an important signal of where commerce is heading: conversational AI is moving beyond recommendations and into transactions.

Sam Wright Sam Wright
2 min read
Why the first 100 days make or break an SEO project

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara James Macnamara
4 min read
Black Friday SEO tips for Shopify stores

Black Friday SEO tips for Shopify stores

Black Friday isn’t a single-day flash sale anymore. Here is a practical approach to building a Black Friday SEO plan that performs during the peak and strengthens your site for the long term.

Lauren Harris Lauren Harris
6 min read
Introducing Query Count in Macalytics

Introducing Query Count in Macalytics

One of the clearest signals that SEO is working is growth in the number of queries your site ranks for – especially in the top positions. To make this easier to track, we’re rolling out a new feature in Macalytics: Query Count. This feature gives you a reliable way to measure...

Dr. Ian Read Dr. Ian Read
2 min read
Macalytics: new page module with time-series trends

Macalytics: new page module with time-series trends

This week’s Macalytics release centres on the page module - the place most store owners live when they’re deciding what to optimise next. Why we changed it Users told us they wanted to see what was happening, not just read the numbers. And they wanted to be able to jump...

Dr. Ian Read Dr. Ian Read
2 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. Analytics tools tell you one thing, Shopify tells you another, and attribution systems rarely agree. GA4 in particular has made things worse. Sometimes it shows half the revenue Shopify reports. Sometimes it shows double. Either way, the inconsistency tells you everything you need...

Sam Wright Sam Wright
3 min read
Google update alerts now live in Macalytics

Google update alerts now live in Macalytics

We’ve added a new feature to Macalytics that shows live alerts whenever Google confirms a search update is rolling out.

Dr. Ian Read Dr. Ian Read
1 min read
Michael Witbooi joins the Blink team

Michael Witbooi joins the Blink team

We’re excited to welcome Michael Witbooi to Blink as our new eCommerce SEO Manager. Michael quickly stood out as someone who shared our enthusiasm for solving complex SEO challenges on Shopify. His background spans many years of working with enterprise-level eCommerce clients, giving him both the technical expertise and the...

James Macnamara James Macnamara
1 min read
Introducing keyword tracking in Macalytics

Introducing keyword tracking in Macalytics

We’ve just rolled out a major new feature in Macalytics - keyword tracking. This is the first step in moving Macalytics beyond reporting and into direct implementation support for Shopify SEO campaigns. How it works     At page level, you can now view keyword data and assign one primary keyword...

Sam Wright Sam Wright
2 min read
Macalytics is live on the Shopify App Store

Macalytics is live on the Shopify App Store

Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing. Today, we’re excited to share that Macalytics is officially live in the Shopify App Store. What Macalytics does right now Macalytics connects your Google...

Sam Wright Sam Wright
2 min read
What counts as a large product catalogue?

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

James Macnamara James Macnamara
3 min read
What Shopify’s Knowledge Base means for product discovery and SEO

What Shopify’s Knowledge Base means for product discovery and SEO

When Shopify launched its Horizons update in April, one of the quieter additions was an app called Knowledge Base. At a glance, it looked like a standard support feature - a way to manage FAQs and reduce inbound queries. But it’s quickly becoming something much more strategic. Shopify’s Knowledge Base...

Elodie Partridge Elodie Partridge
4 min read