How a mega menu improves both UX & SEO for Shop...
How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers...
How a mega menu improves both UX & SEO for Shop...
How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers...
The problem with tracking, and why it is hurtin...
Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like...
The problem with tracking, and why it is hurtin...
Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like...
Why large product catalogues need a different S...
Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The...
Why large product catalogues need a different S...
Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The...
Optimising paid search campaigns for new customers
By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder...
Optimising paid search campaigns for new customers
By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder...
Why is taxonomy so important for Shopify stores?
In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.
Why is taxonomy so important for Shopify stores?
In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.
What are related collections (and why do they m...
When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for...
What are related collections (and why do they m...
When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for...