The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

In the weekly trading meetings of many Shopify brands, there is often a discrepancy. If you sum the revenue reported by your paid media agency, your SEO team, and your email flows, the total often exceeds your actual bankable revenue. This gap exists because most brands measure channel performance, not...

Sam Wright Sam Wright
5 min read
Why do Shopify SEO projects fail?

Why do Shopify SEO projects fail?

In planning and design theory, there is a concept called a "wicked problem". It describes a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognise. There is no single "right" answer, only better or worse ones, and the...

Sam Wright Sam Wright
12 min read
Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify’s Winter ’26 Editions has created quite a stir with its heavy focus on AI, confirming exactly why we’ve been obsessing over data granularity. It’s an incredibly exciting update that validates our strategy, even if we need to temper the immediate hype with a look at the operational reality.  

Sam Wright Sam Wright
5 min read
When to tell us about theme changes

When to tell us about theme changes

A lot of our SEO work lives inside your Shopify theme. It isn’t just meta tags or headings – it’s the structure of your product and collection templates, and a library of reusable components built by our senior developer, Andy Russell. These components connect directly to our tooling – Macaroni...

Lauren Harris Lauren Harris
6 min read
How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

Last year we shared a simple approach for building an evergreen Black Friday page that stays indexed all year and automatically switches to live deals when the sale starts. This update introduces a reusable Shopify section that does the same job with a clean editor UI - no theme edits required.  

Andy Russell Andy Russell
11 min read
Redirecting to your Black Friday Sale page in Shopify

Redirecting to your Black Friday Sale page in Shopify

Black Friday is fast approaching – but if you’ve ever tested your store’s search function during sale season, you’ve probably noticed a problem. Shopify’s native search doesn’t always help customers find your Black Friday or Cyber Monday sale pages. Instead, shoppers often end up on regular product results rather than...

Andy Russell Andy Russell
2 min read
How we implement SEO for Shopify brands

How we implement SEO for Shopify brands

At Blink, implementation isn’t an afterthought - it’s where the work happens. We don’t hand over a shopping list of tasks for someone else to figure out. We make the changes ourselves, inside Shopify, using our own code, modules, and systems.

James Macnamara James Macnamara
3 min read
Our approach to communication and reporting

Our approach to communication and reporting

When people think about agencies, they often focus on the technical side of the work - SEO, PPC, or campaign execution. In our experience, the way an agency communicates with its clients is just as important, because clear communication makes every project easier to run and more likely to succeed.

James Macnamara James Macnamara
3 min read
Buying in ChatGPT: what Shopify’s new integration means

Buying in ChatGPT: what Shopify’s new integration means

Shopify has announced a new integration that will allow customers to make purchases directly inside ChatGPT. It’s still in the very early stages, but it’s an important signal of where commerce is heading: conversational AI is moving beyond recommendations and into transactions.

Sam Wright Sam Wright
2 min read
Why the first 100 days make or break an SEO project

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara James Macnamara
4 min read
Black Friday SEO tips for Shopify stores

Black Friday SEO tips for Shopify stores

Black Friday isn’t a single-day flash sale anymore. Here is a practical approach to building a Black Friday SEO plan that performs during the peak and strengthens your site for the long term.

Lauren Harris Lauren Harris
6 min read
Introducing Query Count in Macalytics

Introducing Query Count in Macalytics

One of the clearest signals that SEO is working is growth in the number of queries your site ranks for – especially in the top positions. To make this easier to track, we’re rolling out a new feature in Macalytics: Query Count. This feature gives you a reliable way to measure...

Dr. Ian Read Dr. Ian Read
2 min read