The Shopify PPC agency with a difference

The best human insight informed by data analysis. We manage both Google and Facebook advertising campaigns, especially those with a large number of products, aiming for rapid growth.

Who we are

We are a Shopify PPC agency with a track record of helping both fast growing and established retail brands. We excel in running campaigns across channels such as paid search, Google Shopping and remarketing, using our extensive experience with SEO and data analysis to deliver outstanding results. 

Here are a few of the companies we’ve worked with...

Our
Approach

01

Integrating PPC with SEO

We pride ourselves on our unique expertise in integrating SEO and PPC strategies, particularly for Shopify stores.

For us, SEO and PPC are two sides of the same coin. Our team, led by Head of PPC Jessica Morgan, and supported by CTO Dr. Ian Read and data scientist Dr. Joshua Prettyman, aligns these channels for maximum impact and ROI.

Our approach is driven by our in-house platform, Macaroni, a groundbreaking tool that integrates key data sources for deeper insights.

By combining data from Google Ads, Keyword Planner, Search Console, Analytics, sales data, and HTML content, Macaroni allows us to perform comprehensive keyword research, mapping and site architecture.

This is crucial, as nearly 60% of revenue comes from category pages. Macaroni helps us identify, suggest, and create new category pages at scale, optimised for both SEO and PPC management.

But that’s not all. Our expertise in faceted navigation is another key advantage, creating high-value, commercially-focused landing pages that enhance both PPC campaigns and SEO efforts.

We don’t just optimise your existing assets; we create new growth opportunities, turning every click and search term into a pathway to increased revenue and customer engagement.

02

Expert feed management

One of the most overlooked yet critical aspects of eCommerce PPC advertising is feed management, a hidden gem tucked away in Google’s Merchant Center.

It’s easy to underestimate its significance, but at Blink we recognise that this is the linchpin for a successful PPC strategy.

Many Shopify PPC agencies focus solely on Google Ads, not realising that the Merchant Center is a separate platform altogether.

They often skip feed management, treating it as an optional extra rather than an integral part of a comprehensive PPC approach. This is a missed opportunity. 

Our specialised team ensures that your product data feed is meticulously optimised, accurate, and up-to-date, setting the foundation for high-performing PPC campaigns.

Poorly managed feeds can lead to missed opportunities, lower ad quality, and ultimately wasted ad spend.

But with our expertise in feed management, you can rest assured that your eCommerce business is operating at its full potential, down to the very last detail.

OUR SHOPIFY PPC EXPERTS

Jess Morgan

Head of PPC

Jay Cordt

PPC Specialist

Dr. Joshua Prettyman

Data Scientist

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