The best human insight informed by data analysis. We manage both Google and Facebook advertising campaigns, especially those with a large number of products, aiming for rapid growth.
The Shopify PPC agency with a difference
Who we are
We are a Shopify PPC agency with a track record of helping both fast growing and established retail brands. We excel in running campaigns across channels such as paid search, Google Shopping and remarketing, using our extensive experience with SEO and data analysis to deliver outstanding results.
Here are a few of the companies we’ve worked with...
Our
Approach
Round Dot
01
Integrating PPC with SEO
We pride ourselves on our unique expertise in integrating SEO and PPC strategies, particularly for Shopify stores.
For us, SEO and PPC are two sides of the same coin. Our team, led by Head of PPC Jessica Morgan, and supported by CTO Dr. Ian Read and data scientist Dr. Joshua Prettyman, aligns these channels for maximum impact and ROI.
Our approach is driven by our in-house platform, Macaroni, a groundbreaking tool that integrates key data sources for deeper insights.
By combining data from Google Ads, Keyword Planner, Search Console, Analytics, sales data, and HTML content, Macaroni allows us to perform comprehensive keyword research, mapping and site architecture.
This is crucial, as nearly 60% of revenue comes from category pages. Macaroni helps us identify, suggest, and create new category pages at scale, optimised for both SEO and PPC management.
But that’s not all. Our expertise in faceted navigation is another key advantage, creating high-value, commercially-focused landing pages that enhance both PPC campaigns and SEO efforts.
We don’t just optimise your existing assets; we create new growth opportunities, turning every click and search term into a pathway to increased revenue and customer engagement.
02
Expert feed management
One of the most overlooked yet critical aspects of eCommerce PPC advertising is feed management, a hidden gem tucked away in Google’s Merchant Center.
It’s easy to underestimate its significance, but at Blink we recognise that this is the linchpin for a successful PPC strategy.
Many Shopify PPC agencies focus solely on Google Ads, not realising that the Merchant Center is a separate platform altogether.
They often skip feed management, treating it as an optional extra rather than an integral part of a comprehensive PPC approach. This is a missed opportunity.
Our specialised team ensures that your product data feed is meticulously optimised, accurate, and up-to-date, setting the foundation for high-performing PPC campaigns.
Poorly managed feeds can lead to missed opportunities, lower ad quality, and ultimately wasted ad spend.
But with our expertise in feed management, you can rest assured that your eCommerce business is operating at its full potential, down to the very last detail.
OUR SHOPIFY PPC EXPERTS
Jess Morgan
Head of PPC
Jay Cordt
PPC Specialist
Frequently Asked Questions
What PPC platforms do you manage?
▼We manage Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook and Instagram), and Microsoft Ads. We focus on platforms that deliver the strongest results for large catalogue eCommerce brands.
What makes Blink’s PPC approach different?
▼We don’t just run ads - we integrate PPC with SEO and organic strategies to minimise waste, avoid channel cannibalisation, and drive incremental revenue. Our team combines deep data expertise with a strong understanding of eCommerce to build campaigns that work across the entire customer journey.
Do you only manage ad accounts, or do you handle tracking and data too?
▼We do both. We audit your tracking setup across Shopify, Google Analytics, Tag Manager, and ad platforms to ensure you’re capturing accurate data. We also help with server-side tracking and tools like Elevar to improve attribution and performance insights.
What results can I expect from Blink's PPC management?
▼On average, our PPC clients see a 50% year-on-year increase in paid revenue. We focus on long-term growth, not just short-term ROAS improvements, and we constantly optimise campaigns for maximum efficiency.
How do you ensure PPC campaigns don’t overlap with organic traffic?
▼We carefully manage keyword and audience targeting, exclude brand terms where appropriate, and set up prospecting and retargeting campaigns to ensure paid channels add incremental value - not just recapture traffic you would have gotten anyway.
How does you report on PPC performance?
▼We provide weekly updates, monthly performance reports, and quarterly strategic reviews. Our reports don’t just show numbers - they explain what’s working, what’s changing, and where we’ll focus next.
Do you require long-term contracts for PPC services?
▼No. We work on a month-to-month basis because we believe trust should be earned through performance, not locked in by contracts.