Blog / Is Blink right for you?
Is Blink right for you?
We operate in a crowded market. You have likely spoken to other credible agencies. Many of them are excellent at what they do, and some have specific Shopify knowledge.
Here is why we might be the wrong choice for you, and why we might be the perfect one.
Most agencies stop at the surface. They know how to configure Shopify, they know which apps to install, and they know standard best practices. For a standard store, that is often enough.
But for complex stores, "enough" is where the problems start.
We are deep technical engineers. We understand that as you scale, Shopify’s standard rigidities turn into roadblocks. We don't just configure the platform; we re-engineer your store’s architecture to do things standard implementations cannot handle.
The catch (read this first)
Before we discuss growth, you need to understand the friction points of working with us. Radical transparency means we tell you the hard parts upfront.
• We are invasive. We do not sit on the sidelines. We require direct access to your codebase and your product data. We often need to rewrite liquid code or restructure catalogue logic to solve deep issues. If your team is protective of the backend or refuses access, we are not a fit.
• We are expensive. We employ senior developers and technical SEOs, not junior account managers. Our minimum engagement is £4,000/month.
• The "gap" exists. We execute fast - getting stuck into implementation immediately - but organic search is a momentum channel. You will likely pay our invoices for 3 months before the revenue graph moves vertically. You must have the capital runway to weather the build phase.
Who we work with
We do not focus on specific verticals like "Fashion" or "Homeware." We focus on business types. You are a fit for us if:
• You run on Shopify. We know the liquid code, the apps, and the edge cases better than anyone. We fix the technical deep-dives that other agencies miss.
• You generate £5M+ in annual revenue. Our strategy is high-impact, but it requires volume to work.
• You have a complex catalogue (250+ products). We thrive on deep technical work - taxonomy, faceted navigation, and architecture. If you sell 5 products, our engineering approach is overkill.
• You have an internal "conductor." We can execute the work, but we cannot be your CMO. You need an internal leader who can manage the interplay between us, your paid media team, and your logistics.
(Read more here on Why Shopify SEO projects fail and why we focus on business type over vertical).
Who we are not for
We decline roughly 60% of the inquiries we receive. We will not take your money if:
1. You are satisfied with "out of the box"
If you are looking for an agency to manage standard theme settings and write blog posts, do not hire us. We are builders. We are best suited for brands that have hit a technical glass ceiling and need custom solutions to break through it.
2. You are "price shopping"
If you are looking for the cheapest option to tick a box, we are not it. You are paying for senior technical talent to work on your site every single month.
3. You need revenue in month 1
We move fast, but SEO is a compound interest channel. If your business relies on immediate cash flow to survive the next quarter, you need paid media, not SEO. We build long-term infrastructure assets; we do not pull short-term levers.
Our promise
If you fit the criteria above, here is what you get in return for your trust:
We treat your budget like our own. We will never hide the difficulty of a project.
We guarantee that we will execute faster than a standard agency, we will fix technical issues they wouldn't even spot, and we will treat your Shopify infrastructure with the precision it requires.
Next step
If you appreciate the direct approach, let’s determine if there is a technical fit. You can book a feasibility call here.
We will look at your store, tell you what is broken, and tell you if we can fix it. No sales pitch - we promise.