The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

In the weekly trading meetings of many Shopify brands, there is often a discrepancy. If you sum the revenue reported by your paid media agency, your SEO team, and your email flows, the total often exceeds your actual bankable revenue. This gap exists because most brands measure channel performance, not...

Sam Wright Sam Wright
5 min read
Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify’s Winter ’26 Editions has created quite a stir with its heavy focus on AI, confirming exactly why we’ve been obsessing over data granularity. It’s an incredibly exciting update that validates our strategy, even if we need to temper the immediate hype with a look at the operational reality.  

Sam Wright Sam Wright
5 min read
How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

Last year we shared a simple approach for building an evergreen Black Friday page that stays indexed all year and automatically switches to live deals when the sale starts. This update introduces a reusable Shopify section that does the same job with a clean editor UI - no theme edits required.  

Andy Russell Andy Russell
11 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
8 min read
Is Blink right for you?

Is Blink right for you?

We operate in a crowded market. You have likely spoken to other credible agencies. Many of them are excellent at what they do, and some have specific Shopify knowledge. Here is why we might be the wrong choice for you, and why we might be the perfect one. Most agencies...

James Macnamara James Macnamara
4 min read
Optimising paid search campaigns for new customers

Optimising paid search campaigns for new customers

By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder to bring fresh faces to your business.

Sam Wright Sam Wright
4 min read
Faceted navigation and Shopify

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

Sam Wright Sam Wright
4 min read