The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
Why your organic revenue is probably half what it should be: Addingwell blog feature

Why your organic revenue is probably half what it should be: Addingwell blog feature

We talk a lot about tracking and attribution, because it is one of the biggest headaches we have working with Shopify brands. The reason is simple. GA4 is the only place you can get any kind of view of organic revenue, and most of the time the data quality in...

Sam Wright Sam Wright
2 min read
Understanding the Shopify Product Type field

Understanding the Shopify Product Type field

In Shopify, the product type field is a plain-text label used to categorise your inventory. While it might seem like a minor detail, it acts as a primary link between your store and your marketing channels. When we talk about a point of truth, we mean that by configuring this correctly...

Lauren Harris Lauren Harris
4 min read
Metafields vs. tags - a Shopify taxonomy guide

Metafields vs. tags - a Shopify taxonomy guide

It’s a random Monday. You’ve got 300 new products to upload, a supplier spreadsheet that doesn't match your store, and a looming sense of dread. You start tagging. “Leather”... or was it “leather”? Maybe “material_leather”? You scroll through the tag list and realise all three already exist -and no one...

Lauren Harris Lauren Harris
3 min read
Our approach to international expansion

Our approach to international expansion

International expansion can be an amazing opportunity, but only when it is given the substantial time, effort, and focus it requires. In this article, we explore the architectural and operational challenges of scaling a Shopify brand into new territories. A lot of what we discuss here sits outside of standard...

Sam Wright Sam Wright
8 min read
Managing leadership changes: Our re-onboarding protocol

Managing leadership changes: Our re-onboarding protocol

In long-term Shopify SEO and PPC campaigns, consistency is key. However, people change jobs. Whether a Head of eCommerce leaves or a new Marketing Manager starts, these shifts can create a gap in knowledge. When a new lead joins mid-project, we use a re-onboarding phase. This keeps the project moving...

Lauren Harris Lauren Harris
2 min read
Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

In the weekly trading meetings of many Shopify brands, there is often a discrepancy. If you sum the revenue reported by your paid media agency, your SEO team, and your email flows, the total often exceeds your actual bankable revenue. This gap exists because most brands measure channel performance, not...

Sam Wright Sam Wright
5 min read
Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify’s Winter ’26 Editions has created quite a stir with its heavy focus on AI, confirming exactly why we’ve been obsessing over data granularity. It’s an incredibly exciting update that validates our strategy, even if we need to temper the immediate hype with a look at the operational reality.  

Sam Wright Sam Wright
5 min read
How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

Last year we shared a simple approach for building an evergreen Black Friday page that stays indexed all year and automatically switches to live deals when the sale starts. This update introduces a reusable Shopify section that does the same job with a clean editor UI - no theme edits required.  

Andy Russell Andy Russell
11 min read
How we approach third party audits

How we approach third party audits

As a brand, there is probably not a day that goes by without you being pitched by external service providers. A big part of that outreach is the offer of a "free" audit, or a list of things they claim are wrong with your SEO or PPC accounts. When you...

Sam Wright Sam Wright
5 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
8 min read
Is Blink right for you?

Is Blink right for you?

We work in a crowded market, and you have probably spoken to other good agencies. Some of them will be a better fit than us. That is worth saying directly, because the fastest way to a good working relationship is to be honest about who we are for and who...

James Macnamara James Macnamara
5 min read
Optimising paid search campaigns for new customers

Optimising paid search campaigns for new customers

By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder to bring fresh faces to your business.

Sam Wright Sam Wright
4 min read