Specialist Shopify SEO migrations

Is your migration to Shopify giving you sleepless nights? We have extensive experience in helping both agencies and brands replatform while preserving rankings and revenue.

Who we are

Our team of specialists are dedicated to helping businesses migrate to Shopify from platforms such as Adobe/Magento and WooCommerce.

We use industry-leading data engineering methods to make the replatforming process more efficient and cost-effective. We are firm believers that solid data practices lead to better results.

Our
Approach

01

Data mapping

Using Macaroni, we combine Google Analytics, Search Console and site crawl data into a master list of URLs.

This means we don't miss important pages during the migration process.

We then extract all content and HTML into our data warehouse. For larger stores these files can be vast.

This also allows us to transfer the category/product structure from the existing platform, making the redirect process much, much easier.

We can also replicate the category/sub-category structure found on other stores using our faceted navigation solution.

For each page template, we map core components such as copy, navigation, and internal links. We then crawl the Shopify staging environment and compare the results.

Any missing elements are highlighted so they can be addressed promptly before the site goes live, ensuring consistency and accuracy across all pages.

02

Preparing for growth

Post-migration, we continually monitor rankings, Google Ad performance and revenue and make adjustments accordingly.

From here, we can launch the growth phase of a project.

Using Macaroni, we can create new optimise and create collections at scale, rapidly increasing the commercial footprint of your store.

We are also experts in recovering from falls in SEO and Google Ads performance post-migration.

If you have seen revenue decline after replatforming, we can step in to diagnose the issues and work with you to solve them quickly and efficiently.

Our expert team

MEET THE PEOPLE

Sam Wright Managing Director

Sam is the founder and MD of Blink. He has been working in search engine optimisation since 2007, and is a regular speaker and writer on the subject of eCommerce digital marketing. He is heavily involved in all client projects.

Dr. Ian Read Chief Technology Officer

Ian has over 25 years of software engineering experience, along with a Ph.D. in machine learning and natural language processing. He has also worked with organisations including McKinsey, McLaren and UK Parliament.

Elodie Partridge Head of SEO

Elodie leads Blink’s eCommerce SEO department. She has extensive experience in international SEO and migrations to Shopify, as well as a passion for sharing knowledge. Elodie is also a native French speaker.

Lauren Smithson Head of Delivery

Lauren oversees Blink’s delivery function, bringing real diligence and expertise to the team, as well as a focus on continually developing and improving our internal processes.

Gideon Clark Senior SEO Analyst

Gideon brings over a decade of in-house SEO experience to Blink. He is particularly skilled in complex SEO areas such as taxonomy and architecture, and brings a real commercial focus to our analysis.

Sarah Johnson-Laryea SEO Manager

Originally from the Netherlands, Sarah also has more than 10 years experience in SEO strategy and account management. She is also passionate about advocating for women’s empowerment and gender equality in digital marketing.

Matthew Kong SEO Manager

With extensive in-house experience, including roles as an eCommerce manager for several Shopify brands, Matthew brings unique insights into the challenges and opportunities our clients face in the eCommerce space.

Dr. Joshua Prettyman Data Scientist

Joshua has a Ph.D. in mathematics, and his work on predictive analytics, anomaly detection and resilience analysis is central to both Macaroni and the projects we carry out at Blink.

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