The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
Macalytics: new page module with time-series trends

Macalytics: new page module with time-series trends

This week’s Macalytics release centres on the page module - the place most store owners live when they’re deciding what to optimise next. Why we changed it Users told us they wanted to see what was happening, not just read the numbers. And they wanted to be able to jump...

Sam Wright Sam Wright
2 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright Sam Wright
3 min read
Google update alerts now live in Macalytics

Google update alerts now live in Macalytics

We’ve added a new feature to Macalytics that shows live alerts whenever Google confirms a search update is rolling out.

Sam Wright Sam Wright
1 min read
Michael Witbooi joins the Blink team

Michael Witbooi joins the Blink team

We’re excited to welcome Michael Witbooi to Blink as our new eCommerce SEO Manager. A genuine Shopify SEO specialist, Michael brings a deep understanding of large catalogue optimisation and a thoughtful approach to client relationships.

James Macnamara James Macnamara
1 min read
How we define cost of goods sold (COGS) for eCommerce

How we define cost of goods sold (COGS) for eCommerce

At Blink, we define COGS more broadly than most. For us, COGS isn’t just the landed cost of inventory - it’s every variable cost that has to be paid in order to make, move, sell, and fulfil a unit. This makes up an essential part of our forecasting process. 

James Macnamara James Macnamara
3 min read
Introducing keyword tracking in Macalytics

Introducing keyword tracking in Macalytics

We’ve just rolled out a major new feature in Macalytics - keyword tracking. This is the first step in moving Macalytics beyond reporting and into direct implementation support for Shopify SEO campaigns. How it works     At page level, you can now view keyword data and assign one primary keyword...

Sam Wright Sam Wright
2 min read
Macalytics is live on the Shopify App Store

Macalytics is live on the Shopify App Store

Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing. Today, we’re excited to share that Macalytics is officially live in the Shopify App Store. What Macalytics does right now Macalytics connects your Google...

Sam Wright Sam Wright
2 min read
What counts as a large product catalogue?

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

James Macnamara James Macnamara
3 min read
What Shopify’s Knowledge Base means for product discovery and SEO

What Shopify’s Knowledge Base means for product discovery and SEO

When Shopify launched its Horizons update in April, one of the quieter additions was an app called Knowledge Base. At a glance, it looked like a standard support feature - a way to manage FAQs and reduce inbound queries. But it’s quickly becoming something much more strategic. Shopify’s Knowledge Base...

Elodie Partridge Elodie Partridge
4 min read
How we approach third party audits

How we approach third party audits

As a brand, there is probably not a day that goes by without you being pitched by external service providers. A big part of that outreach is the offer of a "free" audit, or a list of things they claim are wrong with your SEO or PPC accounts. When you...

Sam Wright Sam Wright
5 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
8 min read
Using Shopify’s AI block generator on any theme

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly by typing natural language prompts, making it easier than ever to extend a storefront without touching code. But there’s a...

Andy Russell Andy Russell
2 min read