The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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Optimising paid search campaigns for new customers

Optimising paid search campaigns for new customers

By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder to bring fresh faces to your business.

Sam Wright Sam Wright
4 min read
Why is taxonomy so important for Shopify stores?

Why is taxonomy so important for Shopify stores?

In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.

Sam Wright Sam Wright
6 min read
What are related collections (and why do they matter)?

What are related collections (and why do they matter)?

  When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for this is related collections. But what are they, and how do they enhance SEO, user experience (UX) and conversion...

Elodie Partridge Elodie Partridge
4 min read
An introduction to keyword mapping

An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and how Macaroni, our advanced SEO tool, streamlines the process far beyond traditional methods used by other agencies. What is keyword...

3 min read
Vectorising Wikipidia into just 650MB

Vectorising Wikipidia into just 650MB

In our latest project, we've vectorised the entire English subset of Wikipedia into a compact 650MB file. It turns out that this file could be useful for others, so we thought we'd share some details here.

2 min read
Introducing PyGoogalytics

Introducing PyGoogalytics

We've now made PyGoogalytics, our Python library for managing Search Console and Analytics data, publicly available for use by the SEO and data science community.

1 min read
Redirecting a Shopify "/collections/all page"

Redirecting a Shopify "/collections/all page"

By default, Shopify includes a "/collections/all" page on every Shopify store. Sometimes you may want to redirect this page - here's a simple method with minimal code.

Andy Russell Andy Russell
2 min read
How to add a ‘read more/less’ feature for text blocks on Shopify

How to add a ‘read more/less’ feature for text blocks on Shopify

On-page content is a major part of SEO, particularly when it comes to category pages. Without text, search engines can struggle to understand what a page is about, which can make it difficult to rank well in search results. However, if this text is too long it can push products...

Andy Russell Andy Russell
4 min read
Faceted navigation and Shopify

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

Sam Wright Sam Wright
4 min read
How to fix internal linking for Shopify Markets and Shogun

How to fix internal linking for Shopify Markets and Shogun

  Shopify Markets is a simple way of launching international versions of a store, and overall it works well for SEO. However while rolling this out across several stores using Shogun as a page builder, we noticed a common issue. Shogun doesn’t automatically add add in the language sub domains to...

Andy Russell Andy Russell
3 min read
How to build an SEO-friendly Black Friday countdown page in Shopify

How to build an SEO-friendly Black Friday countdown page in Shopify

In this post we’ll walk through how to set up a holding page that automatically updates to show deals once Black Friday arrives.

Andy Russell Andy Russell
4 min read
Adding variants to collection pages on Shopify

Adding variants to collection pages on Shopify

We talk all the time about how important categories are for eCommerce SEO. But what can you do if you only have a limited amount of products to display on your page? This is where product variants can be a great solution.

Andy Russell Andy Russell
4 min read