Macalytics: new page module with time-series trends

Written by

Dr. Ian Read

September 19, 2025

2 min read

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This week’s Macalytics release centres on the page module - the place most store owners live when they’re deciding what to optimise next.

Why we changed it

Users told us they wanted to see what was happening, not just read the numbers. And they wanted to be able to jump straight to the right page context without bouncing through menus. So that’s what we built.

What’s new

• Time-series graph

We’ve added a proper graph that shows impressions and clicks over time. It makes trends instantly visible - no more squinting at totals or trying to eyeball changes in a table. You can still compare year-on-year to account for seasonality.

• Faster access from Shopify

Wherever you are in a product/collection page in Shopify, you can now launch the Macalytics page view via More actions → View SEO data in Macalytics. No copying URLs or digging through lists.

• A cleaner working surface

We’ve tidied the layout, made key controls sticky, and reworked the keyword tables to make them easier to scan and sort. Helper text is clearer and less intrusive.

• Keyword workflow groundwork

Primary and secondary keyword assignment is updated. This sets us up for the next wave of optimisation tools, modular updates to titles and descriptions you’ll be able to trigger directly from the app.

Dr. Ian Read - Chief Technology Officer

Ian has over 25 years of software engineering experience, along with a Ph.D. in machine learning and natural language processing. He has also worked with organisations including McKinsey, McLaren and UK Parliament.