The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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October 1, 2025

Buying in ChatGPT: what Shopify’s new integration means

Shopify has announced a new integration that will allow customers to make purchases directly inside ChatGPT. It’s still in the very early stages, but it’s an important signal of where commerce is heading: conversational AI is moving beyond recommendations and into transactions.

Sam Wright

2 min read

July 22, 2025

What Shopify’s Knowledge Base means for product discovery and SEO

When Shopify launched its Horizons update in April, one of the quieter additions was an app called Knowledge Base. At a glance, it looked like a standard support feature - a way to manage FAQs and reduce inbound queries. But it’s quickly becoming something much more strategic. Shopify’s Knowledge Base...

Elodie Partridge

4 min read

May 23, 2025

What Shopify Editions (Horizons) means for SEO

Shopify has just dropped its latest Editions update, "Horizons," and while there’s been plenty of buzz about AI tools and shiny new features, we’re focusing on what really matters for SEO. Here’s a quick breakdown of the three key areas we think store owners, SEO specialists, and eCommerce teams should...

Sam Wright

3 min read

April 23, 2025

Why the ChatGPT + Shopify integration could change product discovery forever

OpenAI recently released code suggesting it’s working on a native Shopify checkout feature within ChatGPT. No affiliate links. No redirects. Just: discover, decide, buy - all inside the chat. For anyone working in SEO, product architecture, or performance marketing, this is potentially enormous news.

Sam Wright

5 min read