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Round Head

Front loaded

More resources required in early stages

The start of a campaign is about auditing and analysis: understanding a site and its business context in full. It takes a lot of resources to work through this phase, and we cost our campaigns accordingly.

analysis to execution

Deep understanding alongside quick wins

Analysis has to occur before execution. However, we punctuate large pieces of analytical work with implementation, even at the start of a project, so we can get quick wins live and see results as quickly as possible.

Discounts

Available for upfront payments or extended terms

We offer discounts for payment made upfront and in full, and for flexibly arranged extended terms.
Round Head

SEO

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  • Q1

    £4000 – £8000 p/m

    Example deliverables

    Keyword mapping

    • Mapping all URLs to primary keywords
    • Mapping, intent analysis, keyword clustering

    Taxonomy development

    • Mapping URLs in terms of parent / child relationships
    • Understanding complete taxonomy to populate gaps
    • Worked in line with keyword mapping to understand website's semantic architecture

    Technical SEO auditing

    • Complete eCommerce / Shopify technical auditing process

    On-page optimisation

    • Includes all on-page elements: metadata, internal links, copy

    Typical outcomes

    • All URLs mapped URL to keyword
    • Taxonomy mapped and documented, including menu, breadcrumbs, internal navigation elements, tags and metafields
    • 10–30 new collections pages
    • All mapped pages with optimised metadata and additional internal links
    • Above fold copy generated for 30–50 pages
    • Technical SEO process complete and fixes added to implementation workflow

    Payment options

    We offer discounts for the three months of Q1 being paid upfront as one payment.

  • Q2+

    £2500 – £4000 p/m

    Example deliverables

    Taxonomy development

    • Having mapped taxonomy we then look to fill in the gaps with new collection pages

    On-page optimisation

    • On-page updates at scale

    Product data optimisation

    • QA of product data quality and SEO elements

    Collection management

    • Ongoing management of collection properties

    Keyword mapping

    • Adapting original keyword mapping according to performance data

    Typical monthly outputs

    • 10–30 new collections live
    • 10–50 above fold copy additions
    • 3–500 internal link additions
    • 200–500 metadata updates

    Payment options

    Prepaid monthly via subscription (Stripe).

PPC

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  • Month 1

    £1750 – £4000

    Pricing factors

    • Ad Spend
    • Number of SKUs
    • Number of platforms (Google, Merchant Centre, Meta, Bing, Amazon, etc)

    Deliverables

    • Platform campaign auditing
    • Tracking and attribution audit
    • Initial campaign setup and optimisation
    • Merchant Centre feed review
  • Month 2+

    £1500 – £3000 p/m

    Deliverables

    • Google Ads maintenance and optimisation
    • Merchant Centre maintenance and optimisation
    • Meta Ads maintenance and optimisation
    • Tracking fix implementation