Let's be honest: it’s likely to be one of the first things you want to know. We believe it pays to be transparent about prices from our very first interactions.
Our pricing
Book a meeting
Talk to us
Do you want to speak to a one of Blink's senior management team about your eCommerce store's search marketing? Contact us to book a meeting.
Contact usBook a meeting
How it works
Round Head
We divide campaigns within each core service (SEO, PPC and Email Marketing) into three tiers: BUILD, SCALE and ENTERPRISE.
Each tier corresponds to a range of monthly investment into our services. The suitability of a business for each tier comes down to a number of factors including potential profitability, campaign complexity, and scale.
Dividing each service and setting boundaries around the kind of work that each tier contains means that we can offer our services to a wide range of businesses.
Round Head
SEO
Round Dot
-
Build
£800 – £1500 p/m
EnquirePlatforms
- Shopify only
Pricing factors
- Investment budget
- Number of SKUs
Typical client profile
- Shopify store turning over < £1m.
- Business in early growth stages, looking for the first time to external expertise to build strong SEO foundations and set the stage for rapid growth.
Includes
Build campaigns include the work we can do with our in-house software, Macaroni:
- Keyword mapping
- On-page optimisation
- Internal linking
- New collection research and creation
Limitations
Included only in higher tiers:
- Technical auditing
- Content strategy
- High-level strategic insight and client services
Build involves a set process that we’ll need to stick to. Custom strategies involving technical SEO and content strategy are reserved for Scale and Enterprise tiers.
-
Scale
£4000 – £8000 p/m
EnquirePlatforms
- Shopify preferred
- Most platforms considered
Pricing factors
- Number of SKUs
- Investment budget
- Web development implementation requirements
Typical client profile
- Multi-category eCommerce stores turning over at least £1m+, usually £5m–£10m.
- Well established businesses with a strong brand/identity and a history of digital marketing experience (often with a digital marketing expert in the team for us to work with).
- Looking for an cutting-edge agency to partner with for scaling and long-term growth.
Includes
Our Scale tier involves the process we go through in Build:
- Keyword mapping
- On-page optimisation
- Internal linking
- Creating and implementing new collections
We do this with all of our SEO clients: it’s our formula for growth.
But in Scale we go above and beyond, and combine the best human insight with the automation possible with Macaroni to offer a much richer array of SEO work, including but not limited to:
- Technical auditing and implementation
- Content strategy
- CRO
- Faceted navigation implementation
Our Scale clients will get a custom roadmap based on our initial auditing and research, as well as greater levels of client service access and reporting.
Limitations
Where our Scale tier is limited is in relation to stores with specific technical issues, for example stores having recently undergone a migration, or stores built on platforms that limit ease of implementation.
-
Enterprise
£8000+ p/m
EnquirePlatforms
- All, including custom
Pricing factors
- Number of SKUs
- Investment budget
- Web implementation requirements
- Complexity of campaign technical requirements
Typical client profile
- Multi-category eCommerce stores turning over £10m+.
- A long history of executed digital marketing campaigns, and strong search visibility.
- Looking for the industry’s best agency to partner to find new revenue in difficult to reach places, and to have access to an entire team of eCommerce SEO experts – at a fraction of the cost of building this in-house.
- Alternatively, in-house teams looking for high-level expertise and consultancy on eCommerce data engineering and taxonomy, and other areas in which even highly skilled in-house teams might not have expertise.
Includes
Enterprise clients will have completely custom roadmaps and access to a full range of SEO expertise and implementation abilities.
Limitations
In some cases complex technical issues will be better served as custom, one-off projects.
PPC
Round Dot
-
Build
£1000 – £2000 p/m
EnquirePlatforms
- Google Ads
- Google Merchant Centre
Pricing factors
- Ad Spend range £1k–£10k
- Number of SKUs
Typical client profile
- eCommerce store owners with limited experience of PPC, looking for an agency to quickly create profitable campaigns.
Includes
- Search ads
- Shopping ads
- Feed management
- Campaign optimisations
Limitations
Build PPC campaigns will be limited in scope, but we aim to scale quickly as ROAS becomes profitable.
-
Scale
£2000 – £5000 p/m
EnquirePlatforms
- Google Ads
- Merchant Centre
- Meta Ads
Pricing factors
- Ad Spend range £5k–£50k
- Number of SKUs
- Additional platforms
Typical client profile
- Well established eCommerce stores looking to partner with cutting-edge eCommerce PPC experts.
- Businesses used to traditional Shopping campaigns, looking for the right partner to scale PPC campaigns in complexity and profitability.
Includes
- Feed set up, management and optimisation
- Meta Ads management
- Keyword research and grouping analysis
- Tracking auditing
- Google Search Ads
Limitations
While we can work on Meta ads in Scale campaigns, we will usually require clients to provide creative.
-
Enterprise
£5000+ p/m
EnquirePlatforms
- Google Ads
- Merchant Ads
- Meta
- Amazon
- etc
Pricing factors
- Ad Spend range £50k+
- Number of SKUs
Typical client profile
- Large eCommerce stores, usually with 1000+ SKUs.
- Complex feed management requirements.
- Currently generating substantial amounts of revenue from paid ads, looking to find revenue in the fine margins (for which the highest levels of technical expertise is required).
Includes
Enterprise client will have full access to eCommerce PPC expertise and potential campaign scale and implementation options.
Limitations
Design and creative may exist outside of project scope depending on brand requirements.
Email Marketing
Round Dot
-
Build
£800 – £1250 p/m
EnquirePlatforms
- Klaviyo
- Mailchimp
Pricing factors
- Email list sizes up to 10k
Typical client profile
- eCommerce store owners in the early stages of growth, looking to see the customer retention and revenue generation capabilities of email marketing for the first time.
Includes
- Up to four emails created and sent p/m
- A single stage automated flow p/m
Limitations
Some more complex design requirements may have to be outsourced and costed separately.
-
Scale
£1500 – £2500 p/m
EnquirePlatforms
- Klayvio
- Mailchimp
- Other platforms upon request
Pricing factors
Email list sizes 10k–100k
Typical client profile
- Well-established eCommerce businesses with a strong brand identity and already fairly substantial email lists, looking for expert partners to bring new value via retention marketing.
Includes
- Up to eight emails p/m
- A multi-stage automated flow p/m
- List building and grouping analysis
Limitations
Some more complex design requirements may have to be outsourced and costed separately.
-
Enterprise
£3500+ p/m
EnquirePlatforms
- All platforms considered
Pricing factors
- Email lists of 100k+
Typical client profile
- eCommerce brands with large lists, looking for highly specialised email marketing campaigns involving multiple sequences, innovative use of data, and complex list segmentation.
- Enterprise clients will often have in-house digital marketing resources, but may not the capacity to extract maximum value or manage their existing email marketing lists.
Includes
- Industry-leading retention data analysis
- List segmentation and analysis
- Up to 10 multi-stage email flows p/m
Limitations
Design and creative may exist outside of project scope depending on brand requirements.