Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

What counts as a large product catalogue?

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

James Macnamara
James Macnamara
3 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried...

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried...

James Macnamara
James Macnamara
6 min read
How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers...

How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers...

3 min read
Why large product catalogues need a different SEO strategy

Why large product catalogues need a different SEO strategy

Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The...

Why large product catalogues need a different SEO strategy

Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The...

Sam Wright
Sam Wright
3 min read
Why is taxonomy so important for Shopify stores?

Why is taxonomy so important for Shopify stores?

In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.

Why is taxonomy so important for Shopify stores?

In this article, we'll look at the power of taxonomy in detail , and how effective it is a jumping-off point for effective SEO, PPC and email campaigns.

Sam Wright
Sam Wright
6 min read
What are related collections (and why do they matter)?

What are related collections (and why do they matter)?

When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for...

What are related collections (and why do they matter)?

When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for...

4 min read
An introduction to keyword mapping

An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and...

An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and...

3 min read
Introducing PyGoogalytics

Introducing PyGoogalytics

We've now made PyGoogalytics, our Python library for managing Search Console and Analytics data, publicly available for use by the SEO and data science community.

Introducing PyGoogalytics

We've now made PyGoogalytics, our Python library for managing Search Console and Analytics data, publicly available for use by the SEO and data science community.

1 min read
Faceted navigation and Shopify

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

4 min read