The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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January 7, 2026

The 20% rule: Benchmarking organic revenue for Shopify stores

One of the most common questions we get during forecasting or agency audits is simple: "What percentage of my revenue should actually be coming from organic search?" If you ask the broader industry, the answer is almost always: "It depends." And if you are a generalist agency working with everyone...

Sam Wright

5 min read

January 5, 2026

Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

In the weekly trading meetings of many Shopify brands, there is often a discrepancy. If you sum the revenue reported by your paid media agency, your SEO team, and your email flows, the total often exceeds your actual bankable revenue. This gap exists because most brands measure channel performance, not...

Sam Wright

5 min read

December 31, 2025

Why do Shopify SEO projects fail?

In planning and design theory, there is a concept called a "wicked problem". It describes a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognise. There is no single "right" answer, only better or worse ones, and the...

Sam Wright

12 min read

December 11, 2025

Shopify Editions Winter ‘26 - what does it mean for SEO, PPC, and product discovery?

Shopify’s Winter ’26 Editions has created quite a stir with its heavy focus on AI, confirming exactly why we’ve been obsessing over data granularity. It’s an incredibly exciting update that validates our strategy, even if we need to temper the immediate hype with a look at the operational reality.

Sam Wright

5 min read

October 24, 2025

How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

Last year we shared a simple approach for building an evergreen Black Friday page that stays indexed all year and automatically switches to live deals when the sale starts. This update introduces a reusable Shopify section that does the same job with a clean editor UI - no theme edits required.

Andy Russell

11 min read

October 1, 2025

Buying in ChatGPT: what Shopify’s new integration means

Shopify has announced a new integration that will allow customers to make purchases directly inside ChatGPT. It’s still in the very early stages, but it’s an important signal of where commerce is heading: conversational AI is moving beyond recommendations and into transactions.

Sam Wright

2 min read

September 30, 2025

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara

4 min read

September 25, 2025

Black Friday SEO tips for Shopify stores

Black Friday isn’t a single-day flash sale anymore. Here is a practical approach to building a Black Friday SEO plan that performs during the peak and strengthens your site for the long term.

Lauren Harris

6 min read

September 23, 2025

Introducing Query Count in Macalytics

One of the clearest signals that SEO is working is growth in the number of queries your site ranks for – especially in the top positions. To make this easier to track, we’re rolling out a new feature in Macalytics: Query Count. This feature gives you a reliable way to measure...

Dr. Ian Read

2 min read

September 19, 2025

Macalytics: new page module with time-series trends

This week’s Macalytics release centres on the page module - the place most store owners live when they’re deciding what to optimise next. Why we changed it Users told us they wanted to see what was happening, not just read the numbers. And they wanted to be able to jump...

Dr. Ian Read

2 min read

September 16, 2025

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright

3 min read