Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

Introducing Query Count in Macalytics

Introducing Query Count in Macalytics

One of the clearest signals that SEO is working is growth in the number of queries your site ranks for – especially in the top positions. To make this easier to track, we’re rolling out a new feature in Macalytics: Query Count. This feature gives you a reliable way to measure...

Macalytics: new page module with time-series trends

Macalytics: new page module with time-series trends

This week’s Macalytics release centres on the page module - the place most store owners live when they’re deciding what to optimise next. Why we changed it Users told us they wanted to see what was happening, not just read the numbers. And they wanted to be able to jump...

Google update alerts now live in Macalytics

Google update alerts now live in Macalytics

We’ve added a new feature to Macalytics that shows live alerts whenever Google confirms a search update is rolling out.

Introducing keyword tracking in Macalytics

Introducing keyword tracking in Macalytics

We’ve just rolled out a major new feature in Macalytics - keyword tracking. This is the first step in moving Macalytics beyond reporting and into direct implementation support for Shopify SEO campaigns. How it works     At page level, you can now view keyword data and assign one primary keyword...

Macalytics is live on the Shopify App Store

Macalytics is live on the Shopify App Store

Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing. Today, we’re excited to share that Macalytics is officially live in the Shopify App Store. What Macalytics does right now Macalytics connects your Google...

What is Macalytics?

What is Macalytics?

Macalytics is Blink SEO’s Shopify analytics app that turns Google Search Console data into clear, actionable insights, tailored to the way Shopify stores are structured.