The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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The 20% rule: Benchmarking organic revenue for Shopify stores

The 20% rule: Benchmarking organic revenue for Shopify stores

One of the most common questions we get during forecasting or agency audits is simple: "What percentage of my revenue should actually be coming from organic search?" If you ask the broader industry, the answer is almost always: "It depends." And if you are a generalist agency working with everyone...

Sam Wright Sam Wright
5 min read
Why do Shopify SEO projects fail?

Why do Shopify SEO projects fail?

In planning and design theory, there is a concept called a "wicked problem". It describes a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognise. There is no single "right" answer, only better or worse ones, and the...

Sam Wright Sam Wright
12 min read
When to tell us about theme changes

When to tell us about theme changes

A lot of our SEO work lives inside your Shopify theme. It isn’t just meta tags or headings – it’s the structure of your product and collection templates, and a library of reusable components built by our senior developer, Andy Russell. These components connect directly to our tooling – Macaroni...

Lauren Harris Lauren Harris
6 min read
How we implement SEO for Shopify brands

How we implement SEO for Shopify brands

At Blink, implementation isn’t an afterthought - it’s where the work happens. We don’t hand over a shopping list of tasks for someone else to figure out. We make the changes ourselves, inside Shopify, using our own code, modules, and systems.

James Macnamara James Macnamara
3 min read
Our approach to communication and reporting

Our approach to communication and reporting

When people think about agencies, they often focus on the technical side of the work - SEO, PPC, or campaign execution. In our experience, the way an agency communicates with its clients is just as important, because clear communication makes every project easier to run and more likely to succeed.

James Macnamara James Macnamara
3 min read
Why the first 100 days make or break an SEO project

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara James Macnamara
4 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright Sam Wright
3 min read
How we define cost of goods sold (COGS) for eCommerce

How we define cost of goods sold (COGS) for eCommerce

At Blink, we define COGS more broadly than most. For us, COGS isn’t just the landed cost of inventory - it’s every variable cost that has to be paid in order to make, move, sell, and fulfil a unit. This makes up an essential part of our forecasting process. 

James Macnamara James Macnamara
3 min read
Is Blink right for you?

Is Blink right for you?

We operate in a crowded market. You have likely spoken to other credible agencies. Many of them are excellent at what they do, and some have specific Shopify knowledge. Here is why we might be the wrong choice for you, and why we might be the perfect one. Most agencies...

James Macnamara James Macnamara
4 min read