The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
Why the first 100 days make or break an SEO project

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara James Macnamara
4 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. Analytics tools tell you one thing, Shopify tells you another, and attribution systems rarely agree. GA4 in particular has made things worse. Sometimes it shows half the revenue Shopify reports. Sometimes it shows double. Either way, the inconsistency tells you everything you need...

Sam Wright Sam Wright
3 min read