The Blink SEO Blog

January 26, 2026

The future of Shopify SEO: Our strategy for AI search

It might not look like it, but AI discovery is still in an experimental phase. In the tiny bubble of technical marketing we live in, it seems like we’ve been thinking and talking about this forever. With all of this going on, it’s hard not to let the mountain of...

12 min read

January 21, 2026

Our approach to international expansion

International expansion can be an amazing opportunity, but only when it is given the substantial time, effort, and focus it requires. In this article, we explore the architectural and operational challenges of scaling a Shopify brand into new territories. A lot of what we discuss here sits outside of standard...

8 min read

January 17, 2026

Managing leadership changes: Our re-onboarding protocol

In long-term Shopify SEO and PPC campaigns, consistency is key. However, people change jobs. Whether a Head of eCommerce leaves or a new Marketing Manager starts, these shifts can create a gap in knowledge. When a new lead joins mid-project, we use a re-onboarding phase. This keeps the project moving...

Lauren Harris

2 min read

January 16, 2026

The cost of Shopify SEO

We are open about our pricing. For a Shopify store with a large product catalogue and a turnover of £5 million plus, our fees for the initial phase of an engagement - which typically spans six months - range between £4,000 and £10,000 per month.. These figures are the most...

5 min read

January 9, 2026

The 8 reasons why Shopify SEO projects fail

We’ve been in the world of Shopify SEO for a long time. Over the years, we have seen hundreds of stores thrive, and just as many plateau despite their best efforts. If there is one thing we have learned, it is this: success is conditional. It isn’t just a byproduct...

15 min read

January 7, 2026

The 20% rule: Benchmarking organic revenue for Shopify stores

One of the most common questions we get during forecasting or agency audits is simple: "What percentage of my revenue should actually be coming from organic search?" If you ask the broader industry, the answer is almost always: "It depends." And if you are a generalist agency working with everyone...

5 min read

October 30, 2025

When to tell us about theme changes

A lot of our SEO work lives inside your Shopify theme. It isn’t just meta tags or headings – it’s the structure of your product and collection templates, and a library of reusable components built by our senior developer, Andy Russell. These components connect directly to our tooling – Macaroni...

Lauren Harris

6 min read

October 7, 2025

How we implement SEO for Shopify brands

At Blink, implementation isn’t an afterthought - it’s where the work happens. We don’t hand over a shopping list of tasks for someone else to figure out. We make the changes ourselves, inside Shopify, using our own code, modules, and systems.

October 2, 2025

Our approach to communication and reporting

When people think about agencies, they often focus on the technical side of the work - SEO, PPC, or campaign execution. In our experience, the way an agency communicates with its clients is just as important, because clear communication makes every project easier to run and more likely to succeed.

September 30, 2025

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

4 min read

September 16, 2025

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.