The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni Shopify limitations & fixes Tracking and attribution
Macalytics is live on the Shopify App Store

Macalytics is live on the Shopify App Store

Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing. Today, we’re excited to...

Macalytics is live on the Shopify App Store

Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing. Today, we’re excited to...

Sam Wright
Sam Wright
2 min read
What counts as a large product catalogue?

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

What counts as a large product catalogue?

What qualifies as a large product catalogue - and how do SEO, content, and operations need to adapt as your SKU count grows?  

James Macnamara
James Macnamara
3 min read
What Shopify’s Knowledge Base means for product discovery and SEO

What Shopify’s Knowledge Base means for product discovery and SEO

When Shopify launched its Horizons update in April, one of the quieter additions was an app called Knowledge Base. At a glance, it looked like a standard support feature -...

What Shopify’s Knowledge Base means for product discovery and SEO

When Shopify launched its Horizons update in April, one of the quieter additions was an app called Knowledge Base. At a glance, it looked like a standard support feature -...

Elodie Partridge
Elodie Partridge
4 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried...

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried...

James Macnamara
James Macnamara
6 min read
Using Shopify’s AI block generator on any theme

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly...

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly...

Andy Russell
Andy Russell
2 min read
What Shopify Editions (Horizons) means for SEO

What Shopify Editions (Horizons) means for SEO

Shopify has just dropped its latest Editions update, "Horizons," and while there’s been plenty of buzz about AI tools and shiny new features, we’re focusing on what really matters for...

What Shopify Editions (Horizons) means for SEO

Shopify has just dropped its latest Editions update, "Horizons," and while there’s been plenty of buzz about AI tools and shiny new features, we’re focusing on what really matters for...

Sam Wright
Sam Wright
3 min read
Why the ChatGPT + Shopify integration could change product discovery forever

Why the ChatGPT + Shopify integration could change product discovery forever

OpenAI recently released code suggesting it’s working on a native Shopify checkout feature within ChatGPT. No affiliate links. No redirects. Just: discover, decide, buy - all inside the chat. For...

Why the ChatGPT + Shopify integration could change product discovery forever

OpenAI recently released code suggesting it’s working on a native Shopify checkout feature within ChatGPT. No affiliate links. No redirects. Just: discover, decide, buy - all inside the chat. For...

5 min read
What is Macalytics?

What is Macalytics?

Macalytics is Blink SEO’s Shopify analytics app that turns Google Search Console data into clear, actionable insights, tailored to the way Shopify stores are structured.

What is Macalytics?

Macalytics is Blink SEO’s Shopify analytics app that turns Google Search Console data into clear, actionable insights, tailored to the way Shopify stores are structured.

Sam Wright
Sam Wright
2 min read
How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers...

How a mega menu improves both UX & SEO for Shopify stores

How a mega menu improves both UX & SEO for Shopify stores Ever landed on a website, only to feel like you’re lost in a maze? You’re not alone. Customers...

3 min read
The problem with tracking, and why it is hurting Shopify stores

The problem with tracking, and why it is hurting Shopify stores

Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like...

The problem with tracking, and why it is hurting Shopify stores

Tracking is one of the most significant challenges eCommerce businesses face, yet it’s rarely discussed. Companies invest vast amounts in digital marketing, but the default tracking setups in tools like...

6 min read
Why large product catalogues need a different SEO strategy

Why large product catalogues need a different SEO strategy

Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The...

Why large product catalogues need a different SEO strategy

Imagine you walk into a restaurant that serves one dish - let’s say, the world’s best spaghetti carbonara. Your decision is easy: do you want the carbonara or not? The...

Sam Wright
Sam Wright
3 min read
Optimising paid search campaigns for new customers

Optimising paid search campaigns for new customers

By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder...

Optimising paid search campaigns for new customers

By focusing on new customer acquisition, you’re not just increasing sales—you’re setting your brand up for long-term growth. With the right exclusions, targeting, and messaging, your campaigns will work harder...

Sam Wright
Sam Wright
4 min read