We are a world leading Shopify SEO agency with an approach deeply rooted in data science and software engineering. We use this to do something remarkable… help you build your eCommerce brand sustainably and safely.
The expert Shopify SEO agency
Who we are
We specialise in helping Shopify stores reduce CACs and grow revenue through organic search. We're also the team behind Macaroni, a revolutionary SEO platform that integrates directly with Shopify.
Here are a few of the companies we’ve worked with...
Our
Approach
Round Dot
01
Taxonomy
Your customers are looking for products with specific attributes, such as 'plus size bridal lingerie' or a 'blue 4-seat sofa.' We combine keyword research, search insights, data science, and decades of search engine experience to create a taxonomy that aligns perfectly with their needs.
This data is then used to create a detailed site structure. We’ll start by matching this taxonomy to existing pages, using organic, paid and internal search data to optimise for keywords with the strongest buying intent.
Next, we’ll focus on filling the gaps. This is much the same as remerchandising – we’ll combine your products into new categories in a way that enhances visibility, drives engagement, and boosts overall sales across organic, paid and email.
02
Optimisation at scale
Ever heard the phrase "SEO is a marathon, not a sprint"? This is because you aren't running fast enough. Our cutting edge technology allows to create and implement high value Shopify SEO services at a volume that makes a real difference to rankings, conversion rates and revenue.
We've built custom solutions to the biggest technical SEO challenges with the Shopify platform. From faceted navigation to dynamic breadcrumbs and automated schema generation, we have our tools that are ready be implemented right away.
We know this works. Thanks to both Macaroni and our expert data team, we've proven time and time again that we can increase organic traffic and revenue is as little as 60 days. There's no other Shopify SEO agency that can operate at our speed and scale.
Our expert team
MEET OUR SHOPIFY SEO EXPERTS
Sam Wright
Managing Director
Sam is the founder and MD of Blink. He has been working in search engine optimisation since 2007, and is a regular speaker and writer on the subject of eCommerce digital marketing. He is heavily involved in all client projects.
Dr. Ian Read
Chief Technology Officer
Ian has over 25 years of software engineering experience, along with a Ph.D. in machine learning and natural language processing. He has also worked with organisations including McKinsey, McLaren and UK Parliament.
Elodie Partridge
Head of SEO
Elodie leads Blink’s eCommerce SEO department. She has extensive experience in international SEO and migrations to Shopify, as well as a passion for sharing knowledge. Elodie is also a native French speaker.
Lauren Harris
Head of Delivery
Lauren oversees Blink’s delivery function, bringing real diligence and expertise to the team, as well as a focus on continually developing and improving our internal processes.
Gideon Clark
Senior SEO Analyst
Gideon brings over a decade of in-house SEO experience to Blink. He is particularly skilled in complex SEO areas such as taxonomy and architecture, and brings a real commercial focus to our analysis.
Sarah Johnson-Laryea
SEO Manager
Originally from the Netherlands, Sarah also has more than 10 years experience in SEO strategy and account management. She is also passionate about advocating for women’s empowerment and gender equality in digital marketing.
Frequently Asked Questions
Do you only work with Shopify?
▼No, but around 85% of our projects are on Shopify. Its consistency allows us to deliver projects faster and more efficiently. For non-Shopify platforms, additional time and cost may be required due to complexity.
What makes Blink different from other agencies?
▼Our team focuses specifically on large catalogue eCommerce stores, especially on Shopify. Unlike traditional SEO agencies, we use data science, engineering, and repeatable frameworks as the basis of our SEO campaigns Our proprietary platform, Macaroni, helps implement high-impact changes efficiently across large product catalogues.
What’s Macaroni, and how does it help with SEO?
▼Macaroni is our proprietary Shopify platform designed to automate and scale SEO improvements across large product catalogues. It helps implement and manage tasks like on-page implementation, collection generation, internal linking, schema, and reporting. On average, we've found that it makes us 20x more productive.
What do we mean by "a large product catalogue"?
▼At Blink SEO, we typically define a large catalogue store as one with 100 or more products. These stores require a very different marketing and SEO approach compared to smaller DTC (direct-to-consumer) brands.
Why is taxonomy so important for large product ranges?
▼Taxonomy - how products are grouped and structured - plays a central role in SEO for large catalogues. It affects how easily customers (and search engines) can find relevant products. Great taxonomy helps improve user experience, conversion rates, and organic search performance.
How is marketing different for small vs. large catalogues?
▼Small catalogues: The focus is on deeply showcasing individual products. For example, a store selling one ergonomic chair might highlight its materials, certifications, user benefits, and trust signals like reviews or influencer testimonials. Large catalogues: The focus shifts to helping customers navigate choice. Instead of persuading someone to buy a specific product, you're helping them choose the right one among many. This means organising your catalogue effectively with filters, categories, and internal search tools.
Do you require long-term contracts?
▼No. We work on a month-to-month basis. We believe our performance and results should keep clients coming back, not lock-in contracts.
What results can I expect?
▼Most clients see a 100%+ increase in organic revenue within 12 months, and around 50% growth in paid revenue. These aren’t speculative – they're backed by quarterly performance data and investment case studies.