The expert Shopify SEO agency

We are a world leading Shopify SEO agency with an approach deeply rooted in data science and software engineering. We use this to to do something remarkable… help you build your eCommerce brand sustainably and safely.

Who we are

We specialise in helping Shopify stores reduce CACs and grow revenue through organic search. We're also the team behind Macaroni, a revolutionary SEO platform that integrates directly with Shopify.

Here are a few of the companies we’ve worked with...

Our
Approach

01

Taxonomy

Your customers are looking for products with specific attributes, such as 'plus size bridal lingerie' or a 'blue 4-seat sofa.' We combine keyword research, search insights, data science, and decades of search engine experience to create a taxonomy that aligns perfectly with their needs.

This data is then used to create a detailed site structure. We’ll start by matching this taxonomy to existing pages, using organic, paid and internal search data to optimise for keywords with the strongest buying intent.

Next, we’ll focus on filling the gaps. This is much the same as remerchandising – we’ll combine your products into new categories in a way that enhances visibility, drives engagement, and boosts overall sales across organic, paid and email.

02

Optimisation at scale

Ever heard the phrase "SEO is a marathon, not a sprint"? This is because you aren't running fast enough. Our cutting edge technology allows to create and implement high value work at a volume that makes a real difference to rankings, conversion rates and revenue.

We've built custom solutions to the biggest technical SEO challenges with the Shopify platform. From faceted navigation to dynamic breadcrumbs and automated schema generation, we have our tools that are ready be implemented right away.

We know this works. Thanks to both Macaroni and our expert data team, we've proven time and time again that we can increase organic traffic and revenue is as little as 60 days. There's no other Shopify SEO agency that can operate at our speed and scale.

Our expert team

MEET OUR SHOPIFY SEO EXPERTS

Sam Wright Managing Director

Sam is the founder and MD of Blink. He has been working in search engine optimisation since 2007, and is a regular speaker and writer on the subject of eCommerce digital marketing. He is heavily involved in all client projects.

Dr. Ian Read Chief Technology Officer

Ian has over 25 years of software engineering experience, along with a Ph.D. in machine learning and natural language processing. He has also worked with organisations including McKinsey, McLaren and UK Parliament.

Elodie Partridge Head of SEO

Elodie leads Blink’s eCommerce SEO department. She has extensive experience in international SEO and migrations to Shopify, as well as a passion for sharing knowledge. Elodie is also a native French speaker.

Lauren Smithson Head of Delivery

Lauren oversees Blink’s delivery function, bringing real diligence and expertise to the team, as well as a focus on continually developing and improving our internal processes.

Gideon Clark Senior SEO Analyst

Gideon brings over a decade of in-house SEO experience to Blink. He is particularly skilled in complex SEO areas such as taxonomy and architecture, and brings a real commercial focus to our analysis.

Sarah Johnson-Laryea SEO Manager

Originally from the Netherlands, Sarah also has more than 10 years experience in SEO strategy and account management. She is also passionate about advocating for women’s empowerment and gender equality in digital marketing.

Matthew Kong SEO Manager

With extensive in-house experience, including roles as an eCommerce manager for several Shopify brands, Matthew brings unique insights into the challenges and opportunities our clients face in the eCommerce space.

Dr. Joshua Prettyman Data Scientist

Joshua has a Ph.D. in mathematics, and his work on predictive analytics, anomaly detection and resilience analysis is central to both Macaroni and the projects we carry out at Blink.

Find out more about our Shopify SEO services

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