Macalytics is live on the Shopify App Store

Written by

Sam Wright

August 25, 2025

2 min read

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Back in April, we introduced Macalytics - our new tool that brings SEO data into Shopify and makes it easier for stores to understand how they’re performing.

Today, we’re excited to share that Macalytics is officially live in the Shopify App Store.

What Macalytics does right now

Macalytics connects your Google Search Console data directly to your Shopify admin, and presents it in a way that reflects how your store actually works:

• See clicks, impressions, and rankings at the product, collection, and page level

• Spot cannibalisation issues early

• Track keyword trends without needing spreadsheets or third-party dashboards

For Shopify stores with large catalogues, this already offers more clarity than the generic analytics tools most people are used to.

Why we’re launching now

This is a big milestone for us, but also just the beginning. Macalytics is a starting point - one that’s already stronger than existing dashboards, but one we’ll be building on steadily.

We’re taking a build-in-public approach: rolling out new features week by week, and shaping the roadmap around the feedback we get from users.

Free for Blink and Macaroni users

If you’re a Blink agency client or a Macaroni user, Macalytics is free to install and use.

Help shape what comes next

If you’re trying Macalytics and have thoughts, requests, or frustrations - please get in touch with us directly. Your feedback is what’s going to shape the next steps.

👉 Install Macalytics on the Shopify App Store

Sam Wright - Managing Director

Sam is the founder and MD of Blink. He has been working in search engine optimisation since 2007, and is a regular speaker and writer on the subject of eCommerce digital marketing. He is heavily involved in all client projects.