The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
Our approach to international expansion

Our approach to international expansion

International expansion can be an amazing opportunity, but only when it is given the substantial time, effort, and focus it requires. In this article, we explore the architectural and operational challenges of scaling a Shopify brand into new territories. A lot of what we discuss here sits outside of standard...

Sam Wright Sam Wright
8 min read
The cost of Shopify SEO

The cost of Shopify SEO

We are open about our pricing. For a Shopify store with a large product catalogue and a turnover of £5 million plus, our fees for the initial phase of an engagement - which typically spans six months - range between £4,000 and £10,000 per month.. These figures are the most...

James Macnamara James Macnamara
5 min read
Why do Shopify SEO projects fail?

Why do Shopify SEO projects fail?

In planning and design theory, there is a concept called a "wicked problem". It describes a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognise. There is no single "right" answer, only better or worse ones, and the...

Sam Wright Sam Wright
14 min read
The 20% rule: Benchmarking organic revenue for Shopify stores

The 20% rule: Benchmarking organic revenue for Shopify stores

One of the most common questions we get during forecasting or agency audits is simple: "What percentage of my revenue should actually be coming from organic search?" If you ask the broader industry, the answer is almost always: "It depends." And if you are a generalist agency working with everyone...

Sam Wright Sam Wright
5 min read
Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

Understanding incrementality - and why it matters for Shopify SEO and PPC campaigns

In the weekly trading meetings of many Shopify brands, there is often a discrepancy. If you sum the revenue reported by your paid media agency, your SEO team, and your email flows, the total often exceeds your actual bankable revenue. This gap exists because most brands measure channel performance, not...

Sam Wright Sam Wright
5 min read
When to tell us about theme changes

When to tell us about theme changes

A lot of our SEO work lives inside your Shopify theme. It isn’t just meta tags or headings – it’s the structure of your product and collection templates, and a library of reusable components built by our senior developer, Andy Russell. These components connect directly to our tooling – Macaroni...

Lauren Harris Lauren Harris
6 min read
How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

How to build an SEO-friendly Black Friday countdown page in Shopify (updated)

Last year we shared a simple approach for building an evergreen Black Friday page that stays indexed all year and automatically switches to live deals when the sale starts. This update introduces a reusable Shopify section that does the same job with a clean editor UI - no theme edits required.  

Andy Russell Andy Russell
11 min read
Redirecting to your Black Friday Sale page in Shopify

Redirecting to your Black Friday Sale page in Shopify

Black Friday is fast approaching – but if you’ve ever tested your store’s search function during sale season, you’ve probably noticed a problem. Shopify’s native search doesn’t always help customers find your Black Friday or Cyber Monday sale pages. Instead, shoppers often end up on regular product results rather than...

Andy Russell Andy Russell
2 min read
Black Friday SEO tips for Shopify stores

Black Friday SEO tips for Shopify stores

Black Friday isn’t a single-day flash sale anymore. Here is a practical approach to building a Black Friday SEO plan that performs during the peak and strengthens your site for the long term.

Lauren Harris Lauren Harris
6 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright Sam Wright
3 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
8 min read
Using Shopify’s AI block generator on any theme

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly by typing natural language prompts, making it easier than ever to extend a storefront without touching code. But there’s a...

Andy Russell Andy Russell
2 min read