Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

Black Friday SEO tips for Shopify stores

Black Friday SEO tips for Shopify stores

Black Friday isn’t a single-day flash sale anymore. Here is a practical approach to building a Black Friday SEO plan that performs during the peak and strengthens your site for the long term.

How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. Analytics tools tell you one thing, Shopify tells you another, and attribution systems rarely agree. GA4 in particular has made things worse. Sometimes it shows half the revenue Shopify reports. Sometimes it shows double. Either way, the inconsistency tells you everything you need...

Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

Using Shopify’s AI block generator on any theme

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly by typing natural language prompts, making it easier than ever to extend a storefront without touching code. But there’s a...

What are related collections (and why do they matter)?

What are related collections (and why do they matter)?

When building a user-friendly eCommerce site, especially on platforms like Shopify, the challenge of organising products effectively is both an art and a science. One of our favourite methods for this is related collections. But what are they, and how do they enhance SEO, user experience (UX) and conversion rate?...

Redirecting a Shopify "/collections/all page"

Redirecting a Shopify "/collections/all page"

By default, Shopify includes a "/collections/all" page on every Shopify store. Sometimes you may want to redirect this page - here's a simple method with minimal code.

How to add a ‘read more/less’ feature for text blocks on Shopify

How to add a ‘read more/less’ feature for text blocks on Shopify

On-page content is a major part of SEO, particularly when it comes to category pages. Without text, search engines can struggle to understand what a page is about, which can make it difficult to rank well in search results. However, if this text is too long it can push products...

How to fix internal linking for Shopify Markets and Shogun

How to fix internal linking for Shopify Markets and Shogun

  Shopify Markets is a simple way of launching international versions of a store, and overall it works well for SEO. However while rolling this out across several stores using Shogun as a page builder, we noticed a common issue. Shogun doesn’t automatically add add in the language sub domains to...

How to build an SEO-friendly Black Friday countdown page in Shopify

How to build an SEO-friendly Black Friday countdown page in Shopify

In this post we’ll walk through how to set up a holding page that automatically updates to show deals once Black Friday arrives.

Adding variants to collection pages on Shopify

Adding variants to collection pages on Shopify

We talk all the time about how important categories are for eCommerce SEO. But what can you do if you only have a limited amount of products to display on your page? This is where product variants can be a great solution.