The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

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Our approach to communication and reporting

Our approach to communication and reporting

When people think about agencies, they often focus on the technical side of the work - SEO, PPC, or campaign execution. In our experience, the way an agency communicates with its clients is just as important, because clear communication makes every project easier to run and more likely to succeed.

James Macnamara James Macnamara
3 min read
Why the first 100 days make or break an SEO project

Why the first 100 days make or break an SEO project

Anyone who has worked agency-side knows the first hundred days decide whether a project builds momentum or stalls. Show movement in that window, and you set the tone for the next twelve months. Miss it, and even the best-looking roadmap struggles to recover trust.

James Macnamara James Macnamara
4 min read
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright Sam Wright
3 min read
How we define cost of goods sold (COGS) for eCommerce

How we define cost of goods sold (COGS) for eCommerce

At Blink, we define COGS more broadly than most. For us, COGS isn’t just the landed cost of inventory - it’s every variable cost that has to be paid in order to make, move, sell, and fulfil a unit. This makes up an essential part of our forecasting process. 

James Macnamara James Macnamara
3 min read
How we approach third party audits

How we approach third party audits

As a brand, there is probably not a day that goes by without you being pitched by external service providers. A big part of that outreach is the offer of a "free" audit, or a list of things they claim are wrong with your SEO or PPC accounts. When you...

Sam Wright Sam Wright
5 min read
Is Blink right for you?

Is Blink right for you?

We work in a crowded market, and you have probably spoken to other good agencies. Some of them will be a better fit than us. That is worth saying directly, because the fastest way to a good working relationship is to be honest about who we are for and who...

James Macnamara James Macnamara
5 min read