How we implement SEO for Shopify brands

SEO only works when you can touch the site.

At Blink, implementation isn’t an afterthought - it’s where the work happens. We don’t hand over a shopping list of tasks for someone else to figure out. We make the changes ourselves, inside Shopify, using our own code, modules, and systems.

That’s what keeps projects moving - and why the first 100 days matter so much (read more here).

Why implementation matters

Many brands come to us after working with agencies that created more friction than momentum. Endless recommendations, constant requests, and little understanding of what it actually takes to get changes live in Shopify.

We take a different approach. Organic performance comes from execution - not from lists.

Shopify growth depends on making real changes: improving templates, refining product pages, reworking content structures, and tightening how internal links and navigation work together. It means working directly in the platform, not hovering around it.

It’s why our delivery team includes both SEO specialists and engineers. Implementation isn’t outsourced. It’s built into how we operate.

What implementation looks like in practice

Our team works directly within Shopify. We build, update, and test changes ourselves so that nothing gets stuck in translation.

• Rebuilding key collection and product templates.

• Updating mega menus, breadcrumbs, and internal link logic.

• Introducing new schema and metaobject frameworks.

• Expanding content modules for category and product pages.

• Handling uploads and structured data enrichment in bulk.

We build our own Liquid modules for elements like content blocks, breadcrumbs, and schema. That allows updates to roll out consistently, without waiting on third parties or long dev queues.

Moving fast without adding friction

Speed doesn’t come from rushing - it comes from removing blockers.

Because our team works inside Shopify every day, we know how to get things live quickly without breaking processes. The first 100 days are where we create momentum: overhauling templates, fixing structural issues, and setting up scalable systems that make future work easier.

The aim is to help brands move faster, not to slow them down with requests. We’ve built our systems to reduce noise, simplify communication, and keep implementation as close to the work as possible.

Built for Shopify

Shopify has its own logic - and its own limits. Working with it well means understanding how its structure, metafields, and templates behave at scale.

Our developers and engineers design and maintain the Liquid modules that power our own technology, including Macaroni and Macalytics. The same principles apply to our client work - modular, scalable, and precise.

When we implement, we do it in a way that fits naturally within Shopify’s ecosystem. No patch-jobs or shortcuts - just clean code and systems that are easy to maintain.

Implementation as part of strategy

Strategy and implementation have to work together. Each technical change we make connects directly to a performance goal - improving crawl paths, internal logic, or content depth in a way that compounds over time.

By owning both the thinking and the doing, we remove the usual friction between strategy, design, and development. That’s what makes our approach sustainable - and why it delivers results faster.

Action is everything

SEO performance comes from change, not theory. Blink’s implementation model is designed for Shopify brands that need to move quickly without adding operational friction.

We make the changes ourselves, build systems that last, and focus on momentum from day one - because that’s what drives results in the first 100 days and beyond.