An introduction to keyword mapping

One of the most important components of any successful SEO strategy is keyword mapping. In this blog, we’ll explain what keyword mapping is, why it’s crucial for eCommerce SEO, and how Macaroni, our advanced SEO tool, streamlines the process far beyond traditional methods used by other agencies.

What is keyword mapping...

Keyword mapping involves assigning specific keywords to different pages of your website, making sure that that each is optimised for the right search queries. 

For eCommerce businesses, particularly those on Shopify, keyword mapping is critical for ensuring that your product and category pages rank for commercial and transactional keywords—terms users search for when they’re ready to make a purchase.

...and why is it important...?

• It aligns content with user intent: You ensure that the pages people land on are aligned with the search queries they used, improving engagement and conversion potential.
• It boosts visibility in search engines: By targeting the right keywords for each page, you increase your chances of ranking for the search terms your customers are using.
• It prevents keyword cannibalisation: By carefully assigning keywords to unique pages, we avoid the issue where multiple pages compete for the same keyword, which can hurt your rankings.
• It drives conversions: Focusing on transactional keywords ensures your most commercial pages attract users who are likely to convert.

The keyword mapping process in Macaroni

At Blink, we use Macaroni, our proprietary SEO tool, to streamline the keyword mapping process. Unlike traditional agencies that rely on manual spreadsheets, Macaroni integrates data from Google Search Console, Google Analytics, and the HTML of your site, to provide an efficient and scalable solution for keyword mapping.

As part of our Shopify SEO projects, the Blink team will take care of all keyword mapping for your site. Our process goes beyond basic spreadsheet-based mapping and keyword research, offering you:

• Data-driven keyword decisions: Using real-time data from Search Console and Google Analytics, we make informed decisions about which keywords to assign to each page based on actual search data.
• Automated checks and recommendations: After mapping your keywords, Macaroni automatically checks that the primary keywords are used in the right places (e.g., title tags, H1 headings, content) and that secondary keywords are naturally integrated in the content.
• Internal linking opportunities: Macaroni provides internal link suggestions to improve SEO and user navigation, making it easier for search engines to crawl your site.

While many agencies still rely on manual keyword mapping using spreadsheets, which can be time-consuming, error-prone, and difficult to scale, we use a far more efficient and automated approach with Macaroni. This means:

• Faster implementation: We don’t waste time manually entering and tracking keywords; everything is automated, making the process faster and less prone to errors.
• Real-time updates: Unlike spreadsheets that need constant updating and version control, Macaroni offers real-time updates, keeping all data current without the need for manual revisions.
• Scalable: Whether your store has 50 pages or 50,000, Macaroni scales with your business, making it easy to manage large eCommerce sites without losing control over keyword performance.