Blink wins Best SEO Agency at the National Digital Awards

Last Friday in Birmingham, Blink was named Best SEO Agency at the National Digital Awards.

We're not traditionally an awards agency. Most awards in our industry don't mean very much - the categories are too broad, the judging is too light, and the agencies that win tend to be the ones that have entered the most. The National Digital Awards is different. The judging process is genuinely rigorous, and the category - Best SEO Agency - is the whole field rather than a niche. Being recognised in it, given how narrowly we've defined our own work over the last few years, means a lot.

Because that's the bit we want to be honest about. We don't do everything. We work almost exclusively with large catalogue Shopify stores, on SEO and paid, and we've spent the last few years actively narrowing rather than broadening. That focus is the reason the work is what it is - and it's the reason this recognition matters. It says the discipline of saying no to things has been worth it.

Thank you to Cas Majid and the team for building something that feels genuinely different. And thank you to the Blink team, who do the work this award is really about.

Onto the next one!