The Blink SEO Blog

Our blog is where we explore the deeper challenges of Shopify SEO, paid media, and digital strategy. We share practical insights from real client work, experiments, and the Blink team’s own tools.

All Posts AI-powered discovery Large catalogue PPC Large catalogue SEO Macalytics Macaroni News and announcements Shopify limitations & fixes Tracking and attribution Working with Blink
How we do SEO forecasting (and why most models are broken)

How we do SEO forecasting (and why most models are broken)

Business cases for SEO are notoriously difficult. That doesn’t mean you can’t forecast SEO - but it does mean you need to stop pretending the data is clean. In this article, we'll walk through how we model performance to build a business case that stands up to scrutiny.

Sam Wright Sam Wright
3 min read
Tools we trust for large catalogue Shopify stores

Tools we trust for large catalogue Shopify stores

These are the apps, platforms, and services the Blink team uses day in, day out to solve real problems for large catalogue Shopify stores. Every tool here has been tried and tested in live client projects

James Macnamara James Macnamara
8 min read
Using Shopify’s AI block generator on any theme

Using Shopify’s AI block generator on any theme

Shopify Editions dropped last week, packed with exciting new features, including an AI-powered block generator inside their new Horizon theme. This feature lets merchants generate custom sections on the fly by typing natural language prompts, making it easier than ever to extend a storefront without touching code. But there’s a...

Andy Russell Andy Russell
2 min read
Is Blink right for you?

Is Blink right for you?

We operate in a crowded market. You have likely spoken to other credible agencies. Many of them are excellent at what they do, and some have specific Shopify knowledge. Here is why we might be the wrong choice for you, and why we might be the perfect one. Most agencies...

James Macnamara James Macnamara
4 min read
Redirecting a Shopify "/collections/all page"

Redirecting a Shopify "/collections/all page"

By default, Shopify includes a "/collections/all" page on every Shopify store. Sometimes you may want to redirect this page - here's a simple method with minimal code.

Andy Russell Andy Russell
2 min read
How to add a ‘read more/less’ feature for text blocks on Shopify

How to add a ‘read more/less’ feature for text blocks on Shopify

On-page content is a major part of SEO, particularly when it comes to category pages. Without text, search engines can struggle to understand what a page is about, which can make it difficult to rank well in search results. However, if this text is too long it can push products...

Andy Russell Andy Russell
4 min read
How to fix internal linking for Shopify Markets and Shogun

How to fix internal linking for Shopify Markets and Shogun

  Shopify Markets is a simple way of launching international versions of a store, and overall it works well for SEO. However while rolling this out across several stores using Shogun as a page builder, we noticed a common issue. Shogun doesn’t automatically add add in the language sub domains to...

Andy Russell Andy Russell
3 min read
How to build an SEO-friendly Black Friday countdown page in Shopify

How to build an SEO-friendly Black Friday countdown page in Shopify

In this post we’ll walk through how to set up a holding page that automatically updates to show deals once Black Friday arrives.

Andy Russell Andy Russell
4 min read
Adding variants to collection pages on Shopify

Adding variants to collection pages on Shopify

We talk all the time about how important categories are for eCommerce SEO. But what can you do if you only have a limited amount of products to display on your page? This is where product variants can be a great solution.

Andy Russell Andy Russell
4 min read