Using powerful, data-science-led insights combined with exceptional, fast-moving creative, we create email marketing campaigns that turn new customers into loyal advocates.

Our
Approach

Round Dot
01

Email marketing campaigns are most effective when learning from other channels.

Our SEO, PPC and Email Marketing teams combine forces on our campaigns, gathering the best information to inform tactical decisions, creating both long-term and fast-moving campaigns that maximise your store's potential revenue opportunities.

Our in-house platform, Macaroni, is a groundbreaking tool that integrates key data sources for deeper insights.

And we don't just use it for SEO: for example, by analysing intent signals and customer journeys we can create highly customised email marketing flows, targeting customers precisely when buying intent is just right for an email to be the most effective way to generate another sale.

Alongside our uniquely powerful retention analytics capabilities comes the creativity of our team: senior copywriters, graphic designers and content strategists working together to create memorable, impactful messaging that connects customers to your brand.

02

Our experience working with the taxonomies of large eCommerce stores means that we are VERY good at segmenting data.

Our email marketing experts have unique access to in-house data scientists, giving us the ability to work with complex email lists and segment customers into highly refined and powerful groupings.

That said, our Email Marketing team also has really strong experience building lists from scratch. We often work with eCommerce stores with long histories of SEO or PPC, who want to see what email marketing has the power to offer them.

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