eCommerce email marketing that works

Using powerful, data-science-led insights combined with exceptional, fast-moving creative, we create email marketing campaigns that turn new customers into loyal advocates.

Who we are

A team of analysts and skilled creatives, with deep knowledge of cutting-edge email marketing strategy.

We're comfortable with all industry-standard platforms and have work with both multi-category and DTC eCommerce brands on email marketing campaigns delivering stand-out results.

Our
Approach

01

Cross-channel expansion

Email marketing campaigns are most effective when learning from other channels.

Our SEO, PPC and Email Marketing teams combine forces on our campaigns, gathering the best information to inform tactical decisions, creating both long-term and fast-moving campaigns that maximise your store's potential revenue opportunities.

Our in-house platform, Macaroni, is a groundbreaking tool that integrates key data sources for deeper insights.

And we don't just use it for SEO: for example, by analysing intent signals and customer journeys we can create highly customised email marketing flows, targeting customers precisely when buying intent is just right for an email to be the most effective way to generate another sale.

Alongside our uniquely powerful retention analytics capabilities comes the creativity of our team: senior copywriters, graphic designers and content strategists working together to create memorable, impactful messaging that connects customers to your brand.

02

Advanced segmentation

Our experience working with the taxonomies of large eCommerce stores means that we are VERY good at segmenting data.

Our email marketing experts have unique access to in-house data scientists, giving us the ability to work with complex email lists and segment customers into highly refined and powerful groupings.

That said, our Email Marketing team also has really strong experience building lists from scratch. We often work with eCommerce stores with long histories of SEO or PPC, who want to see what email marketing has the power to offer them.

Our expert team

Bikram Sharma Content Strategist

Bikram leads Blink's content delivery - a role he is extremely well qualified for given his background as a multi-prize winning writer. Bikram's novel, The Colony of Shadows, was published in 2022.

Louise Thomas Email Marketing Manager

Louise's combination of in-house DTC and agency experience gives her an amazing insight into what messages work for our customers. As a brilliant copywriter and designer, Louise is the creative powerhouse behind our campaigns, but also our chief strategist, coordinating with other experts to come up with the most intelligent email campaigns out there.

Dr. Joshua Prettyman Data Scientist

Joshua has a Ph.D. in mathematics, and his work on predictive analytics, anomaly detection and resilience analysis is central to both Macaroni and the projects we carry out at Blink.

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