eCommerce PPC Manager

About the job

Blink is a specialist SEO and PPC agency for large-catalogue Shopify stores. We work with eCommerce brands where the size and depth of the catalogue is the real product - several hundred SKUs or often much more, usually £5m or more in revenue, across categories such as homeware, beauty, fashion, lighting and gifting.

We are a small, senior team, and paid and organic are one team here rather than two departments. The same product data feeds organic search, Google Shopping, Performance Max and AI surfaces, so on a large catalogue store a sizeable share of new customer acquisition is built on one foundation.

The role

We're looking for an eCommerce PPC Manager to own a portfolio of paid accounts end to end: the strategy, the delivery and the client relationship. It is a senior, hands-on role.

What you'll own

• A portfolio of eCommerce accounts across Google Ads, Meta, Merchant Center and Pinterest. You would own each one fully: the strategy, the build, the optimisation, the budget, the feed, and the monthly reporting and client call that go with it.
  
• Merchant Center and product feeds. Most of what looks like an ad platform problem in this market starts in the feed or the Merchant Center account, so you would manage Merchant Center directly and work with the Shopify product data and the feed tools behind it. When performance moves the wrong way, we would expect you to investigate it, tell the client what you found, and fix it.
  
• The client relationship on your accounts. You would present performance, answer the detailed questions that come back, and hold a commercial conversation about what the spend is producing. Some of our clients ask a lot of questions and expect specific answers.
  
• The paid side of new business. Audits and proposals for prospects, working with the team on the organic side of the same pitch.
  
• Working with organic. Shared product data means a fix on one side usually helps the other, and the work is more valuable when someone spots that rather than each side finding out later.
  

What we're looking for

We're looking for someone who:

• Has managed eCommerce paid accounts hands-on, on Google Ads and Meta, with real Merchant Center depth rather than passing familiarity. Pinterest experience is an advantage.
  
• Understands product feeds - how they are built, what breaks them, and how to work out whether a performance problem starts in the feed or the campaign.
  
• Can hold a commercial conversation with a founder or eCommerce manager about what their spend is doing, without a layer of account management in between.
  
• Is comfortable working out a Google disapproval or policy problem with Google directly.
  
• Has used a PPC management platform such as Optmyzr, and feed tools such as Product Hero, Multifeeds or Simprosys. CSS platform experience is an advantage.
  
• Writes clearly. Most of our client communication happens by email, document or Notion.
  

Organised and accountable, more than anything else. You would be carrying several accounts, budgets, reporting cycles and deadlines at once. That means working out which task will make the most difference and doing that one first, following through on what you said you would do, keeping clients and colleagues informed, and taking responsibility for how the accounts perform, including when something has gone wrong.

Shopify experience is useful but not essential. Deep Merchant Center and feed experience is closer to essential.

Package

• £45,000
  
• Four day week, 32 hours. Many of the team work Monday to Thursday by convention, but there is no fixed daily start or finish - there is flexibility to work around childcare, for example.
  
• Hybrid or remote.
  
• Norwich office available; remote-first also an option.
  
• 24 days holiday, which is six weeks at our four-day week.
  
• The office closes between Christmas and New Year, and those days do not come out of your holiday allowance.
  
• Health Shield health cash plan, which includes money back on dental, optical, physiotherapy and wellbeing treatments, a 24/7 counselling helpline, remote GP appointments, and up to eight counselling or CBT sessions a year outside the normal budget. Children under 18 can be added at no extra cost.
  
• Enhanced parental leave. Maternity and adoption pay at eight weeks full and twelve weeks half after probation, rising to sixteen weeks full and twelve half after 12 months. Paternity at four weeks on full pay after probation, against a statutory two weeks at the statutory rate.
  
• Enhanced sick pay. Six weeks at full pay and six at half after probation, doubling to twelve and twelve after two years.
  
• Pension through NEST, with the employer contribution calculated on your whole salary rather than the statutory banded earnings, and salary sacrifice available if you want it.
  
• We would like someone in post for a December or early January start.