When you’re managing hundreds - or thousands - of products, the challenge isn’t just “why should I buy?” - it’s “how do I find what I need?”.
We drive growth by helping your customers to find their perfect product.
The Shopify marketing agency for large catalogue stores
What we do
Taxonomy is the key to scaling profitable marketing campaigns. This is a science, not an art - and that’s why we built our proprietary software, Macaroni, to make it happen.
Find out moreOur exceptional team
We’re a Shopify marketing agency that draws on deep expertise in data science and software engineering to tackle the toughest challenges at scale.
Sam Wright
Managing Director
James Macnamara
Operations Director
Dr. Ian Read
Chief Technology Officer
Elodie Partridge
Head of SEO
Lauren Harris
Head of Delivery
Jess Morgan
Head of PPC
Bikram Sharma
Content Strategist
Gideon Clark
Senior SEO Analyst
Sarah Johnson-Laryea
SEO Manager
Andy Russell
Senior Developer
Johnny Ho
Junior Data Scientist
Our Winning Formula
Round Dot
01
Give your customers what they want
Your data, whether it's from Google Search Console, Google Ads or Shopify, is telling you exactly what your customers are looking for – and what you are missing.
We combine this insight with advanced AI and behaviour analysis to optimise your existing pages and create new entry points that capture new audiences.
This increases the commercial footprint of your site in a way that works across channels, including organic search, Google and Meta Ads, and email.
02
Unlock the power of your catalogue
Our data shows that 60% of revenue from organic search and Google Ads arrives from category pages.
Major retailers from Target to Tesco have used data science techniques to do this for decades.
This means that improving your site’s taxonomy is the fastest and most effective way to grow.
We apply these same methods to eCommerce SMEs, bringing enterprise-level solutions to an eCommerce store like yours.
Here’s how we’ll unleash your potential
Round Head
Create your Taxonomy
01
POWERED BY MACARONI
Your customers are looking for products with specific attributes, such as 'plus size bridal lingerie' or a 'blue 4-seat sofa.' We combine search insights, data science, and decades of experience to create a taxonomy that aligns perfectly with their needs.
Optimising Existing Pages
02
Automate click marketing
This data is then used to create a detailed site structure. We’ll start by matching this taxonomy to existing pages, using organic, paid and internal search data to optimise for keywords with the strongest buying intent.
Create New Entry Points
03
Re-merchandising
Next, we’ll focus on filling the gaps. This is much the same as remerchandising - we’ll combine your products into new categories in a way that enhances visibility, drives engagement, and boosts overall sales across organic, paid and email.
Implement at scale
04
using the latest tech
Our cutting edge technology allows us to create and implement this new content – at scale.
EnRiCH YOUR DATA
05
using the latest tech
For US stores, we can combine with an enrichment platform to capture additional user data. This can be used to collect emails, build new audiences and improve the performance of retargeting campaigns.
Round Head
Case studies
DATA & technology
Faceted navigation and Shopify
Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.
DATA & technology
Recovering from a Shopify migration
In 2022, a premium furniture brand sought our help to recover from a significant drop after migrating to Shopify. Here's how we did it.
We can move fast
60 days after deployment, our projects on average achieve...
Revenue
+113%
Impressions
+250%
Conversion rate
+100%
Testimonials
We’re only as good as the results we provide for our clients and partners. Here's what they say about working with us.
"After a major Google update wiped us from the SERPs, their team dug deep, implemented faceted navigation, and in 12 months, we ranked for 10k new keywords —all through pure SEO. You guys are seriously amazing, thank you."
"Working with Blink and the team is always a pleasure. They are proactive, pragmatic and full of knowledge, and we know whenever we are doing a Shopify site migration with these guys the client is in the best hands possible."
Blink's team have shown extraordinary professionalism and commitment, but most importantly the results speak for themselves. In just a few months we've seen our organic revenue significantly increase and our rankings skyrocket.
"Just one week in with Blink, and we've already seen incredible results. By optimising our collections, we've seen massive SEO improvements on most pages. Their expertise is paying off quickly, and I’m excited to see what’s next!"
"Partnering with Blink has been a game-changer for ModernTribe. They're eager to push the limits, particularly around new development and technology. It's not just SEO; it’s really good overall strategy and execution."