Increasing organic revenue by 400% YoY

Overview

Six months ago, Blink was engaged by a well-established brand known for its strong presence on Amazon but historically weak direct-to-consumer (DTC) sales. The brand set an ambitious target: increase its revenue from approximately £5k per month to £100k per month within 24 months. This project was notable as it marked the first time the Blink team leveraged Macaroni from the outset.

Macaroni significantly enhanced our productivity throughout this campaign, primarily by focusing on creating and optimising new category pages, which we discovered account for nearly 60% of organic revenue. Our goal was not only to meet but to exceed the forecasted growth targets.

For more details on this campaign's success and strategies, check out our feature on Chloë Thomas’ eCommerce MasterPlan podcast.

The Challenge

The brand faced several challenges:

• Transitioning from a heavy reliance on Amazon to a more balanced DTC strategy.
• Increasing monthly revenue from £5k to £100k within a 24-month period.
• Overcoming historically low visibility and organic traffic for their DTC website

Our Strategy

To tackle these challenges, we developed a comprehensive strategy focused on site structure optimisation and targeted content creation, all powered by insights from Macaroni.

Site Structuring

• Creation and Optimisation of Category Pages: We concentrated on building and refining category pages, which proved to be crucial, accounting for nearly 60% of organic revenue.
• Enhanced Navigation: Improved navigation and site structure to help users find products more easily, boosting user engagement and conversion rates.

Content & SEO:

• Keyword Optimisation: We refined keyword strategies to capture high-intent traffic, aligning content with user search behavior.
• Regular SEO Audits: Conducted frequent technical SEO audits to ensure optimal site performance and fast loading times, essential for both SEO rankings and user experience.
• Targeted Content Creation: Developed content tailored to high-converting keywords, driving significant increases in organic traffic.

 Results

Our strategic approach delivered exceptional results, far exceeding initial expectations and forecasts.

Core Growth Areas

• Revenue Growth: Organic revenue has increased by 400% year-over-year, demonstrating the effectiveness of our targeted strategies.
• Forecast Outperformance: The project is currently exceeding its revenue forecast by an average of 183.68% per month, apart from a typical seasonal dip in January.

Key Metrics

• Revenue has consistently surpassed the monthly forecasts, underscoring the effectiveness of the strategies implemented.
• Significant improvements in organic visibility and traffic have been achieved, with continued growth momentum.