The Shopify marketing agency for large catalogue stores

When you’re managing hundreds - or thousands - of products, the challenge isn’t just “why should I buy?” - it’s “how do I find what I need?”.

We drive growth by helping your customers to find their perfect product.

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What we do

Taxonomy is the key to scaling profitable marketing campaigns. This is a science, not an art - and that’s why we built our proprietary software, Macaroni, to make it happen.

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Our exceptional team

We’re a Shopify marketing agency that draws on deep expertise in data science and software engineering to tackle the toughest challenges at scale.

Sam Wright

Managing Director

James Macnamara

Operations Director

Dr. Ian Read

Chief Technology Officer

Elodie Partridge

Head of SEO

Lauren Harris

Head of Delivery

Jess Morgan

Head of PPC

Bikram Sharma

Content Strategist

Gideon Clark

Senior SEO Analyst

Sarah Johnson-Laryea

SEO Manager

Andy Russell

Senior Developer

Johnny Ho

Junior Data Scientist

Our Winning Formula

01

Give your customers what they want

Your data, whether it's from Google Search Console, Google Ads or Shopify, is telling you exactly what your customers are looking for – and what you are missing.

We combine this insight with advanced AI and behaviour analysis to optimise your existing pages and create new entry points that capture new audiences.

This increases the commercial footprint of your site in a way that works across channels, including organic search, Google and Meta Ads, and email.

02

Unlock the power of your catalogue

Our data shows that 60% of revenue from organic search and Google Ads arrives from category pages.

Major retailers from Target to Tesco have used data science techniques to do this for decades.

This means that improving your site’s taxonomy is the fastest and most effective way to grow.

We apply these same methods to eCommerce SMEs, bringing enterprise-level solutions to an eCommerce store like yours.

Here’s how we’ll unleash your potential

Create your Taxonomy
01

POWERED BY MACARONI

Your customers are looking for products with specific attributes, such as 'plus size bridal lingerie' or a 'blue 4-seat sofa.' We combine search insights, data science, and decades of experience to create a taxonomy that aligns perfectly with their needs.

Optimising Existing Pages
02

Automate click marketing

This data is then used to create a detailed site structure. We’ll start by matching this taxonomy to existing pages, using organic, paid and internal search data to optimise for keywords with the strongest buying intent.

Create New Entry Points
03

Re-merchandising

Next, we’ll focus on filling the gaps. This is much the same as remerchandising - we’ll combine your products into new categories in a way that enhances visibility, drives engagement, and boosts overall sales across organic, paid and email.

Implement at scale
04

using the latest tech

Our cutting edge technology allows us to create and implement this new content – at scale.

EnRiCH YOUR DATA
05

using the latest tech

For US stores, we can combine with an enrichment platform to capture additional user data. This can be used to collect emails, build new audiences and improve the performance of retargeting campaigns.

Case studies

DATA & technology

Faceted navigation and Shopify

Out of the box, Shopify doesn't provide an SEO-friendly faceted navigation solution - so we built one.

DATA & technology

Recovering from a Shopify migration

In 2022, a premium furniture brand sought our help to recover from a significant drop after migrating to Shopify. Here's how we did it.

We can move fast

60 days after deployment, our projects on average achieve...

Revenue

+113%

Impressions

+250%

Conversion rate

+100%

Testimonials

We’re only as good as the results we provide for our clients and partners. Here's what they say about working with us.

"Partnering with Blink has been a game-changer for ModernTribe. They're eager to push the limits, particularly around new development and technology. It's not just SEO; it’s really good overall strategy and execution."

Andrew Kritzer
Co-founder
ModernTribe

"After a major Google update wiped us from the SERPs, their team dug deep, implemented faceted navigation, and in 12 months, we ranked for 10k new keywords —all through pure SEO. You guys are seriously amazing, thank you."

Arnold Bertasius
Marketing Director
Arca Living

"Working with Blink and the team is always a pleasure. They are proactive, pragmatic and full of knowledge, and we know whenever we are doing a Shopify site migration with these guys the client is in the best hands possible."

Nathan Lomax
Director & Co-founder
Quickfire Digital

Blink's team have shown extraordinary professionalism and commitment, but most importantly the results speak for themselves. In just a few months we've seen our organic revenue significantly increase and our rankings skyrocket.

Max McKenzie
Owner
Better Body Equipment

"Just one week in with Blink, and we've already seen incredible results. By optimising our collections, we've seen massive SEO improvements on most pages. Their expertise is paying off quickly, and I’m excited to see what’s next!"

Andrew Kemp
CEO
Bare Kind

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